Playtech and Alea have announced a new partnership, dedicated to providing operators with the best Live Casino content and players with a premium gameplay experience.
The new partnership will allow Alea to expand its Live Casino portfolio with premium Playtech content, as well as delivering access to Playtech’s industry-leading player engagement tools. With Playtech’s Engagement Centre, operators can build tailored and personalised journeys to communicate with players as effectively as possible, through tools such as in-game messaging and push notification.
Alea’s co-founder Alexandre Tomic said, “Playtech Live Casino are a real pillar of the online casino industry and will make a valuable addition to our portfolio. We are delighted to be able to offer their Live games to our players.”
Kevin Kilminster, Head of Innovation for Live Casino at Playtech, said, “We are very pleased to be working with Alea and to be bringing our range of Live Casino games to such a wide audience. Live Casino is about more than just the games themselves – it’s about creating a truly immersive experience, and that’s what we want to deliver for SlotsMillion players. The last 12 months has been our busiest ever in terms of new game releases, and we’re confident that SlotsMillion players will enjoy experiencing some of our most innovative, engaging content yet.”