Connect with us

News

AI is Transforming the World of Online Casino Gambling

Published

on

AI is Transforming the World of Online Casino GamblingReading Time: 4 minutes

It’s no secret that Artificial Intelligence (AI) is casting waves of disruption through a variety of industries and sectors. Businesses are scrambling to understand what AI is and how it can best be used, especially those with tech components. But they aren’t the only ones.

Online casinos and the gambling industry at large are in the thick of the AI transformation. In fact, the intersection of AI and game playing was cemented more than 20 years ago when IBM’s Deep Blue computer defeated renowned chess master Garry Kasparov 3.5 – 2.5 in a six-game match.

The sheer power of AI in the gambling arena so far was perhaps best showcased in January 2017, with Carnegie Mellon’s Libratus AI winning thousands of poker hands over top-rated players in Heads-Up No-Limit Hold ‘em.

But this is only the beginning of AI’s influence on gambling and the way casinos operate.

Dizzying New Heights of UX

The gambling industry, in the traditional form of land-based brick-and-mortar casinos, has long been at the vanguard of analyzing player behavior. Using data collection methods like player’s club cards and loyalty programs, casinos employ sophisticated systems aimed at understanding why players chose specific games, stop playing, or switch games.

As trends develop in the data, casinos can identify factors such as what elements of a game make it more popular than others or how the physical arrangement of games on the floor impacts player selection. Gathering and sifting through all this data produces benefits for both casinos and players. Gambling operators use the data to deploy resources, retain players and maximize profits while players enjoy personally tailored gaming experiences and generous promotional offers.

The opportunities to collect and leverage player data explodes in the online casino world. Instead of tracking a percentage of total players—the individuals who have opted-in to a player’s club—online casinos may track the activity of all players based on their user accounts.

These valuable insights combined with AI allow for an even more heightened user experience (UX). As an online gambler, you can step virtually into a casino built just for you! The system knows your favorite games, and they’re accessible with a single click when you log in.

Sure beats trudging through a packed casino floor to find your lucky slot next to the drafty exit door.

AI is also radically improving UX at customer service touchpoints. The impersonal, often frustrating customer service “bots”—the non-human agents that are supposed to recognize your voice commands but rarely do—are being replaced by a new breed of intelligent concierge.

Armed with deep knowledge of your preferences and habits, these AI-driven agents provide more personalized information while delivering faster, customer-focused resolutions to issues. We’re finally entering the era of friendly, relevant and responsive automated systems.

Building a Wall Before the Slippery Slope

The battle against gambling addiction is fought daily by the casino industry and advocacy groups. Overall, casinos do a commendable job in promoting responsible gaming and providing resources to players who may have a gambling problem. But what if more can be done sooner to thwart gambling addiction?

Thanks to AI, early detection and prevention are possible. By analyzing player data for problematic behavior, AI can flag individuals with concerning patterns and notify online casino operators. The identified account can be suspended while the player is offered help before he or she spirals out of control into gambling addiction.

BetBuddy, a patent-pending analytics platform from the gaming and financial services tech firm Playtech, is one example of technology applying AI to capture a player’s digital footprints, enhance UX and identify problem gamblers. This solution relies on random forest algorithms, neural networks and other methods to spot irresponsible gambling behavior in real time. BetBuddy then delivers personalized communications regarding the detected behavior to both the player and operator.

Cheat Proofing and Leveling the Playing Field

Just as players need to be offered protection and be informed about gambling addiction, online casinos need to be safeguarded from unscrupulous players. The same insightful data analysis and machine learning capabilities AI uses to reward and protect can be engaged to root out cheating players.

Online casinos are at a disadvantage compared to their land-based peers when it comes to monitoring players in action. The nests of CCTV cameras and eagle-eyed security staff ubiquitous with land-based operations aren’t around to surveil online players in their homes or on the go. This creates a blind spot in which online players can reference probability programs or employ their own AI bots to gain an unfair advantage over the house.

All well-intentioned players benefit when AI quickly identifies and eradicates a cheating scheme. However, the challenge will be for the casino’s manipulation-busting AI to outpace the fraudulent AI of cheaters. Expect to see something similar to the cybersecurity cat and mouse game that’s been afoot for decades between hackers and those charged with keeping the nefarious attackers out.

The casino industry has an impressive track record of quickly embracing interactive technology. Compare the 16-bit feel of yesteryear’s online poker games to the live dealer video poker of today, and it’s evident that online casinos have made quantum leaps to engage and appease players. If anyone stands a chance to prevail in the “good vs. evil” AI war against cheaters, it’s current online casino operators.

We’re still in the early stages AI adoption by the casino industry. While the fields of UX, responsible gambling and fraud prevention present breakout use cases, more AI applications to the industry will continue to develop. As players, we should look forward to this promise of personalized, safe and fair gambling.


Source: European Gaming Media and Events

News

DraftKings joins hands with Scarlet Pearl Casino Resort

Published

on

DraftKings joins hands with Scarlet Pearl Casino ResortReading Time: 1 minute

 

US-based DraftKings has signed an agreement with Scarlet Pearl Casino Resort in D’Iberville, Mississippi to officially open DraftKings at Scarlet Pearl Sportsbook. The new facility will start functioning on 16 November 2018. The sportsbook will transform Scarlet Pearl’s existing PRL Bar into a multi-screen betting and social destination for sports lovers.

“We’re thrilled to be working with Scarlet Pearl Casino Resort, whose leadership has a high bar for quality and a forward-thinking approach to sports betting; a perfect fit for DraftKings,” said Matt Kalish, Chief Revenue Officer and co-founder of DraftKings. “We’re excited to bring and offer an innovative sports betting experience to sports fans in one of the largest and most competitive gaming markets in the U.S.”

DraftKings at Scarlet Pearl Sportsbook will offer a superior customer experience that includes the opportunity to wager on dozens of sports. In addition, the sportsbook will soon offer live, in-game betting with three windows, giving sports fans a variety of ways to place their bets. Pending regulatory approval, the sportsbook will incorporate on-site kiosks and an on-premise mobile app.

 “We are excited to introduce DraftKings, a ‘New Way’ to game for our current and future guests,” Scarlet Pearl Casino Resort CEO LuAnn Pappas said. “Our collaboration with DraftKings is an opportunity for us to continue to set high standards on the Mississippi Gulf Coast and give our players a new home for sports betting.”

Directing the Scarlet Pearl Sportsbook team will be Nicholas “Nico” Sfanos, who previously ran sportsbooks for Station Casinos throughout Nevada.

 

Source: 5StarMedia


Source: European Gaming Media

Continue Reading

News

Aragon and Catalonia officials visit Zitro Games

Published

on

Aragon and Catalonia officials visit Zitro GamesReading Time: 1 minute

 

The high officials of Aragon and Catalonia have visited the facilities of Zitro Technological Campus in Barcelona. The visiting team was headed by the Interior Justice Director of the Government of Aragón, Ms. María Ángeles Júlvez León, and the Tax and Gambling Director of the Generalitat of Catalonia, Ms. Natalia Caba Alba. They were accompanied respectively by the Head of Authorisation and Sanctions Service Ms. Elena Pérez Aparicio and by the Gambling Deputy Director Mr. Amadeu Farré i Morel. The team examined the manufacturing process behind each product in detail.

Forming an exceptional entourage, and accompanied by Johnny Viveiros Ortiz, founder of Zitro, Manuela Jiménez, Vice President, Sebastián Salat, CEO, Marta Cuesta, Product Director, and Cristina García, Director of Institutional Relations, the authorities have visited the different departments which are located in the Zitro Technological Campus, where software development, video bingo and video slot game design and Zitro Interactive applications are carried out.

The campus, which is fully devoted to Research + Development + Innovation activities, also has state-of-the-art video and sound recording studios, as well as a plant that’s dedicated to the manufacture and quality control of Zitro and Bryke gaming machines.

Johnny Viveiros Ortiz said that “we are very grateful to the authorities for their interest in learning about our Technology Campus and we are very proud to show them our Factory of Ideas in detail, where Zitro’s great team turns them into unique experiences for players around the world, using the most advanced technology on the market.”


Source: European Gaming Media

Continue Reading

News

From Alpha to Omega, BetConstruct chooses SiGMA

Published

on

From Alpha to Omega, BetConstruct chooses SiGMAReading Time: 2 minutes

 

Staying on a track of the latest regulatory and technological developments, on November 28 to 30 BetConstruct representatives travel to the capital of Malta, to participate in professional networking event SiGMA 2018.

“Malta iGaming Summit started 5 years ago, just when we established our office on the island. Since then the event has grown tremendously, just like BetConstruct, and became one of the most significant exhibitions in our busy calendar of events. Given all that plus a number of our products licensed by Malta Gaming Authority, we simply could not miss the expo.” – said Kristina Hambardzumyan, Regional Director in Malta.

To the world’s igaming village BetConstruct takes its fully-fledged white label offerings for the regulated European market. The line-up of gaming products has RNG and Live Casinos, Skill Games and Poker that has been recently added to our set of licensed products by MGA. As for betting solutions we have Sportsbook, Fantasy Sports and Virtual Sports. FeedConstruct will showcase the company’s data feed products with 4 in 1 solutions and Friendship Platform, a live video stock for federations and sporting video providers.

Alongside our standard package, the gaming products of well-known Malta-licensed casino providers are also available through our platform due to the recently granted approval from the Malta Gaming Authority.

BOOK A MEETING

BetConstruct is an award-winning developer and provider of online and land-based gaming solutions with development, sales and service centers around the globe.
BetConstruct’s innovative and proven offerings include an extensive range of products and services, including Sportsbook, Sports Data Solutions, Retail Solutions, RNG & Live Dealer Casino, VR Casino, Poker, Skill Games, Fantasy Sports, Social Platform and more. The latest addition is the industry-first complete management infrastructure, SpringBME (Business Management Environment).
All partners benefit from the BetConstruct Spring platform with its powerful back office tools and all-inclusive services that empower operators’ growth and help contain their costs. From stand-alone set up to turn-key and white label solutions, BetConstruct offers its partners unfettered opportunity to succeed.


Source: European Gaming Media

Continue Reading

Trending

%d bloggers like this: