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AI is Transforming the World of Online Casino Gambling

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AI is Transforming the World of Online Casino GamblingReading Time: 4 minutes

It’s no secret that Artificial Intelligence (AI) is casting waves of disruption through a variety of industries and sectors. Businesses are scrambling to understand what AI is and how it can best be used, especially those with tech components. But they aren’t the only ones.

Online casinos and the gambling industry at large are in the thick of the AI transformation. In fact, the intersection of AI and game playing was cemented more than 20 years ago when IBM’s Deep Blue computer defeated renowned chess master Garry Kasparov 3.5 – 2.5 in a six-game match.

The sheer power of AI in the gambling arena so far was perhaps best showcased in January 2017, with Carnegie Mellon’s Libratus AI winning thousands of poker hands over top-rated players in Heads-Up No-Limit Hold ‘em.

But this is only the beginning of AI’s influence on gambling and the way casinos operate.

Dizzying New Heights of UX

The gambling industry, in the traditional form of land-based brick-and-mortar casinos, has long been at the vanguard of analyzing player behavior. Using data collection methods like player’s club cards and loyalty programs, casinos employ sophisticated systems aimed at understanding why players chose specific games, stop playing, or switch games.

As trends develop in the data, casinos can identify factors such as what elements of a game make it more popular than others or how the physical arrangement of games on the floor impacts player selection. Gathering and sifting through all this data produces benefits for both casinos and players. Gambling operators use the data to deploy resources, retain players and maximize profits while players enjoy personally tailored gaming experiences and generous promotional offers.

The opportunities to collect and leverage player data explodes in the online casino world. Instead of tracking a percentage of total players—the individuals who have opted-in to a player’s club—online casinos may track the activity of all players based on their user accounts.

These valuable insights combined with AI allow for an even more heightened user experience (UX). As an online gambler, you can step virtually into a casino built just for you! The system knows your favorite games, and they’re accessible with a single click when you log in.

Sure beats trudging through a packed casino floor to find your lucky slot next to the drafty exit door.

AI is also radically improving UX at customer service touchpoints. The impersonal, often frustrating customer service “bots”—the non-human agents that are supposed to recognize your voice commands but rarely do—are being replaced by a new breed of intelligent concierge.

Armed with deep knowledge of your preferences and habits, these AI-driven agents provide more personalized information while delivering faster, customer-focused resolutions to issues. We’re finally entering the era of friendly, relevant and responsive automated systems.

Building a Wall Before the Slippery Slope

The battle against gambling addiction is fought daily by the casino industry and advocacy groups. Overall, casinos do a commendable job in promoting responsible gaming and providing resources to players who may have a gambling problem. But what if more can be done sooner to thwart gambling addiction?

Thanks to AI, early detection and prevention are possible. By analyzing player data for problematic behavior, AI can flag individuals with concerning patterns and notify online casino operators. The identified account can be suspended while the player is offered help before he or she spirals out of control into gambling addiction.

BetBuddy, a patent-pending analytics platform from the gaming and financial services tech firm Playtech, is one example of technology applying AI to capture a player’s digital footprints, enhance UX and identify problem gamblers. This solution relies on random forest algorithms, neural networks and other methods to spot irresponsible gambling behavior in real time. BetBuddy then delivers personalized communications regarding the detected behavior to both the player and operator.

Cheat Proofing and Leveling the Playing Field

Just as players need to be offered protection and be informed about gambling addiction, online casinos need to be safeguarded from unscrupulous players. The same insightful data analysis and machine learning capabilities AI uses to reward and protect can be engaged to root out cheating players.

Online casinos are at a disadvantage compared to their land-based peers when it comes to monitoring players in action. The nests of CCTV cameras and eagle-eyed security staff ubiquitous with land-based operations aren’t around to surveil online players in their homes or on the go. This creates a blind spot in which online players can reference probability programs or employ their own AI bots to gain an unfair advantage over the house.

All well-intentioned players benefit when AI quickly identifies and eradicates a cheating scheme. However, the challenge will be for the casino’s manipulation-busting AI to outpace the fraudulent AI of cheaters. Expect to see something similar to the cybersecurity cat and mouse game that’s been afoot for decades between hackers and those charged with keeping the nefarious attackers out.

The casino industry has an impressive track record of quickly embracing interactive technology. Compare the 16-bit feel of yesteryear’s online poker games to the live dealer video poker of today, and it’s evident that online casinos have made quantum leaps to engage and appease players. If anyone stands a chance to prevail in the “good vs. evil” AI war against cheaters, it’s current online casino operators.

We’re still in the early stages AI adoption by the casino industry. While the fields of UX, responsible gambling and fraud prevention present breakout use cases, more AI applications to the industry will continue to develop. As players, we should look forward to this promise of personalized, safe and fair gambling.


Source: European Gaming Media and Events

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Breaking News: Dutch Senate votes to legalize online gambling

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The Netherlands Senate voted today in favor of the country’s long-awaited online gaming legislation, which was approved by the House of Representatives back in 2014.

The new regulatory regime will allow operators to secure online sports betting and casino gaming licenses to serve Dutch consumers, subject to secondary legislation that is yet to be submitted for European Commission approval.

Today, the Dutch Senate voted in favor of legislation to legalize internet-based gambling, clearing the way for foreign and Dutch firms to apply for licenses.

On Monday, the Financieele Dagblad said some 300 companies have expressed interest in running a gambling website in the Netherlands and about 50 are expected to make a formal application for a license when they are up for grabs next year. Tuesday’s vote comes two years after the lower house voted in favor of allowing third parties to legally offer online gambling.

Holland Casino is the Netherlands’ only state-regulated gambling establishment but foreign firms widely flout the ban and continue to target Dutch punters.

The two Christian parties in the ruling coalition voted against the legislation. They claim allowing more companies to offer online betting will lead to more problems with addiction.

Source: DutchNews.nl


Source: European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Breaking News: Dutch Senate votes to legalize online gambling

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BetConstruct attained a partnership with SA Gaming

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BetConstruct announces a new strategic partnership with an online entertainment platform provider in Asia – SA Gaming.

As a result of the agreement, SA Gaming’s various slots and live casino solutions will be integrated into BetConstruct’s platform. Around 30 slots such as The Guard, World Cup Fever, Red Dragon, Saint of Mahjong, Indiana’s Quest, Dragon Tiger, and others currently fulfill their gaming catalog.

“This is an important partnership for us, as a result of which our gaming portfolio will be enhanced with more Asian themed slots and live casino games, ” says BetConstruct regional director Lusine Khudaverdyan.

 

Apart from the slots, SA Gaming has a wide portfolio of live casino games famous in Asia. Following the partnership, we already support such games as Baccarat, Roulette, Sic Bo, Fan Tan and Speed Baccarat from our new Asian 3rd party provider. Together with SA Gaming we believe to provide premium gaming solutions for all our partner operators.

 

About BetConstruct

BetConstruct is an award-winning developer and provider of online and land-based gaming solutions with development, sales, and service centers around the globe.

BetConstruct’s innovative and proven offerings include an extensive range of products and services, including Sportsbook, Sports Data Solutions, Retail Solutions, RNG & Live Dealer Casino, VR Casino, Poker, Skill Games, Fantasy Sports, Social Platform and more. The latest addition is the industry-first complete management infrastructure, SpringBME (Business Management Environment).

All partners benefit from the BetConstruct Spring platform with its powerful back-office tools and all-inclusive services that empower operators’ growth and help contain their costs. From stand-alone set up to turn-key and white label solutions, BetConstruct offers its partners unfettered opportunity to succeed.


Source: European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: BetConstruct attained a partnership with SA Gaming

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Bangladesh bans online gambling websites

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Bangladesh bans online gambling websitesReading Time: 1 minute

 

Bangladesh Telecommunication Regulatory Commission (BTRC) has asked all the internet gateway providers and Telecom department to run an internet safety solution programme to block online gambling websites. BTRC is believed to have received an instruction to effect the same from the country’s government.

The telecom regulator has sent the order to block the websites so that these websites will not be accessible in Bangladesh again.

“It might take few more hours to block all the sites completely as blocking any site is so technical,” said Md Emdadul Hoque, general secretary of Internet Service Provider Association of Bangladesh (ISPAB).

A top official of the BTRC said they have often found complaints from different sides about online gambling and that needs to block for the sake of safe internet.


Source: European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Bangladesh bans online gambling websites

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