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AI is Transforming the World of Online Casino Gambling

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AI is Transforming the World of Online Casino GamblingReading Time: 4 minutes

It’s no secret that Artificial Intelligence (AI) is casting waves of disruption through a variety of industries and sectors. Businesses are scrambling to understand what AI is and how it can best be used, especially those with tech components. But they aren’t the only ones.

Online casinos and the gambling industry at large are in the thick of the AI transformation. In fact, the intersection of AI and game playing was cemented more than 20 years ago when IBM’s Deep Blue computer defeated renowned chess master Garry Kasparov 3.5 – 2.5 in a six-game match.

The sheer power of AI in the gambling arena so far was perhaps best showcased in January 2017, with Carnegie Mellon’s Libratus AI winning thousands of poker hands over top-rated players in Heads-Up No-Limit Hold ‘em.

But this is only the beginning of AI’s influence on gambling and the way casinos operate.

Dizzying New Heights of UX

The gambling industry, in the traditional form of land-based brick-and-mortar casinos, has long been at the vanguard of analyzing player behavior. Using data collection methods like player’s club cards and loyalty programs, casinos employ sophisticated systems aimed at understanding why players chose specific games, stop playing, or switch games.

As trends develop in the data, casinos can identify factors such as what elements of a game make it more popular than others or how the physical arrangement of games on the floor impacts player selection. Gathering and sifting through all this data produces benefits for both casinos and players. Gambling operators use the data to deploy resources, retain players and maximize profits while players enjoy personally tailored gaming experiences and generous promotional offers.

The opportunities to collect and leverage player data explodes in the online casino world. Instead of tracking a percentage of total players—the individuals who have opted-in to a player’s club—online casinos may track the activity of all players based on their user accounts.

These valuable insights combined with AI allow for an even more heightened user experience (UX). As an online gambler, you can step virtually into a casino built just for you! The system knows your favorite games, and they’re accessible with a single click when you log in.

Sure beats trudging through a packed casino floor to find your lucky slot next to the drafty exit door.

AI is also radically improving UX at customer service touchpoints. The impersonal, often frustrating customer service “bots”—the non-human agents that are supposed to recognize your voice commands but rarely do—are being replaced by a new breed of intelligent concierge.

Armed with deep knowledge of your preferences and habits, these AI-driven agents provide more personalized information while delivering faster, customer-focused resolutions to issues. We’re finally entering the era of friendly, relevant and responsive automated systems.

Building a Wall Before the Slippery Slope

The battle against gambling addiction is fought daily by the casino industry and advocacy groups. Overall, casinos do a commendable job in promoting responsible gaming and providing resources to players who may have a gambling problem. But what if more can be done sooner to thwart gambling addiction?

Thanks to AI, early detection and prevention are possible. By analyzing player data for problematic behavior, AI can flag individuals with concerning patterns and notify online casino operators. The identified account can be suspended while the player is offered help before he or she spirals out of control into gambling addiction.

BetBuddy, a patent-pending analytics platform from the gaming and financial services tech firm Playtech, is one example of technology applying AI to capture a player’s digital footprints, enhance UX and identify problem gamblers. This solution relies on random forest algorithms, neural networks and other methods to spot irresponsible gambling behavior in real time. BetBuddy then delivers personalized communications regarding the detected behavior to both the player and operator.

Cheat Proofing and Leveling the Playing Field

Just as players need to be offered protection and be informed about gambling addiction, online casinos need to be safeguarded from unscrupulous players. The same insightful data analysis and machine learning capabilities AI uses to reward and protect can be engaged to root out cheating players.

Online casinos are at a disadvantage compared to their land-based peers when it comes to monitoring players in action. The nests of CCTV cameras and eagle-eyed security staff ubiquitous with land-based operations aren’t around to surveil online players in their homes or on the go. This creates a blind spot in which online players can reference probability programs or employ their own AI bots to gain an unfair advantage over the house.

All well-intentioned players benefit when AI quickly identifies and eradicates a cheating scheme. However, the challenge will be for the casino’s manipulation-busting AI to outpace the fraudulent AI of cheaters. Expect to see something similar to the cybersecurity cat and mouse game that’s been afoot for decades between hackers and those charged with keeping the nefarious attackers out.

The casino industry has an impressive track record of quickly embracing interactive technology. Compare the 16-bit feel of yesteryear’s online poker games to the live dealer video poker of today, and it’s evident that online casinos have made quantum leaps to engage and appease players. If anyone stands a chance to prevail in the “good vs. evil” AI war against cheaters, it’s current online casino operators.

We’re still in the early stages AI adoption by the casino industry. While the fields of UX, responsible gambling and fraud prevention present breakout use cases, more AI applications to the industry will continue to develop. As players, we should look forward to this promise of personalized, safe and fair gambling.


Source: European Gaming Media and Events

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DAO.Casino is launching Sandbox for game developers

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DAO.Casino is launching Sandbox for game developersReading Time: 2 minutes

 

Game developers will be able to become pioneers in the development of decentralized games for the gambling industry using DAO.Casino protocol.

 

On September 17, 2018, DAO.Casino is opening Sandbox for developers, independent teams and game development studios that choose to harness the power of the rapidly developing DApp industry.

Since Monday everyone may submit their application for Sandbox on the official Sandbox page.

The Sandbox project is designed by DAO.Casino developers. Participants of Sandbox will learn the basics of decentralized applications development on DAO.Casino protocol. Developers participating in Sandbox will learn to create, design and deploy decentralized games and applications on Ethereum blockchain.

DAO.Casino is planning to reward most active developers for their constructive feedback on the improvement and optimization of the SDK and related documentation. The company will separately announce the details of the rewards program later this fall.

“We are confident that the Sandbox project will play an important role in our collaboration with studios and independent game developers. We cannot wait to see our product helping developers unleash their creative and entrepreneurial talents and apply those to one of the most groundbreaking technologies of the XXI century. — states Ilya Tarutov, CEO, DAO.Casino. – I am sure that the products we’re developing will transform the online gambling into a fair and transparent industry for all of the involved parties: casino operators, developers, and affiliate marketers. “

“We are launching the Sandbox with the goal of enabling as many developers as possible to learn to create decentralized games. We have achieved an important milestone by starting to accept applications from developers all around the world who share our idea to make online gambling fair and transparent. With our technology, developers can take the whole gambling industry to the next level” – says Alexandra Fetisova from DAO.Casino.

DAO.Casino disrupted the online gambling industry in 2017 by starting the development of the protocol based on Ethereum blockchain technology. DAO.Casino protocol ensures the automation of transactions and facilitates interactions between all the industry participants: casino operators, game developers, and affiliate marketers. DAO.Casino team is fully dedicated to developing the best products and making the gambling industry a better place.

 


Source: European Gaming Media

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Big Time Gaming licences patented mechanic to Storm Gaming

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Big Time Gaming licences patented mechanic to Storm GamingReading Time: 1 minute

 

BTG licences its patented and trademarked MegaWays™ mechanic to UK-based developer Storm Gaming Technology Ltd

 

Pioneering online slot developer, Big Time Gaming, has struck yet another deal to licence its patented and trademarked MegaWays™ mechanic to Storm Gaming. Storm Gaming will be combining this with some of its brand licenses including I’m A Celebrity Get Me Out of Here, The Chase and Tipping Point to take its slots to the next level and deliver a superior player experience. The partnership will allow Storm Gaming to design and develop its own games using MegaWays™, which debuted in Big Time Gaming’s Dragon Born over three years ago.

Blueprint, another licensee of MegaWays™ has had great success leveraging BTG’s ground breaking IP, and Storm are sure to follow suit with a range of interesting products penned for land-based and online deployment Q1 2019.

MegaWays™ is a random reel modifier system that allows any given spin to produce a different number of symbols across the reels, allowing players to experience a totally different game with every spin. Big Time Gaming has cornered the market with this innovation with games like Bonanza, White Rabbit and Extra Chilli, and will be launching Who Wants to be a Millionaire in November – the most anticipated branded slot launch in history.

Nik Robinson, Big Time Gaming CEO, said: “We’re looking forward to seeing how Storm use the MegaWays™ mechanic. Storm has some highly entertaining IP licenses that will work seamlessly with MegaWays™.”

Steve Murray from Storm Gaming, said: “The MegaWays™ concept is remarkable; it provides for and delivers exciting game play on a whole new level. “We shall be using MegaWays™ on new Storm concepts and licensed IP with a number of launches set for the coming months.”


Source: European Gaming Media

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AGA Releases New Research On Economic Impact Of Gaming Industry

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AGA Releases New Research On Economic Impact Of Gaming IndustryReading Time: 1 minute

 

Report shows 9.5 percent increase in economic output; industry now supports 1.8 million jobs nationwide

 

the American Gaming Association (AGA) released a new study examining the striking impact the gaming industry has on the U.S. economy – providing stable jobs to nearly two million Americans and generating billions of dollars in tax revenue. This is the first comprehensive report on the gaming industry’s national economic impact since 2014.

Oxford Economics’ 2018 study found that the U.S. gaming industry:

  • Contributes $261 billion to the U.S. economy, a 9.5 percent increase since 2014;
  • Supports nearly 1.8 million jobs, up from 1.7 million jobs in 2014; and
  • Generates $40.8 billion in tax revenues to federal, state and local governments.

“Gaming companies across the country are enabling long-lasting careers for their employees and making a huge impact on their communities through innovative partnerships with local nonprofits, volunteerism and the generation of revenue that supports critical services. The industry’s tax revenue alone provides enough funding to hire 692,000 new teachers,” said Sara Slane, senior vice president of public affairs for the American Gaming Association. “Since our last study in 2014, casino gaming has expanded into new markets, offered innovative new entertainment options and enhanced its position as a key contributor to local, state and federal economies.”

The research was commissioned by AGA and conducted by Oxford Economics. More information about the study can be viewed here.

About AGA: 

The American Gaming Association is the premier national trade group representing the $261 billion U.S. casino industry, which supports 1.8 million jobs nationwide. AGA members include commercial and tribal casino operators, gaming suppliers and other entities affiliated with the gaming industry. It is the mission of the AGA to achieve sound policies and regulations consistent with casino gaming’s modern appeal and vast economic contributions.


Source: European Gaming Media

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