iGaming Affiliates
Affiliate Managers under interrogation by GAV: Ruslan Legenzov, Affiliate Manager at King Billy Casino
Get to know Ruslan Legenzov Affiliate Manager at King Billy Casino
Name: Ruslan Legenzov
Age: 31
Hometown: Donetsk
Living in: Kyiv
Favorite Food: Steak
Must Read Book: Theodore Dreiser The Financier
Affiliate Manager at: King Billy Casino
GAV: Hi Ruslan, first of all, tell us and our readers a bit about yourself. How did your career start in the industry? What determined you to engage in this activity and start working at King Billy Affiliates?
Ruslan: First of all, greetings to your readers and also to your team at GAV, you‘re doing an amazing job, guys! To answer your question, my career in the industry started more than 5 years ago, when I joined an iGaming project as Affiliate Manager. From the very start, I started dealing with Affiliates and found it a fascinating occupation. However, after having worked for all those years with Affiliates, I felt that I needed a fresh and exciting challenge. I finally found it with King Billy Casino, where all things, including running the Affiliate Department, are done at the highest possible level.
GAV: King Billy Affiliates is an exciting new project. What do you think is the key aspect affiliates appreciate regarding your affiliate program?
Ruslan: We have a nice phrase at our casino which encapsulates the answer to your question: the “King’s Package”. At King Billy, we are never one-sided in what we do and we excel in many areas: attractive welcome deal, plenty of promotional material, exclusive and unique content, all delivered in less than 48 hours and tailor made to our partners’ needs. You want a 10 by 10 pixel visual? We will do it. A 2,000 word original review? This too. And last but not least, we work in an Affiliate Department with the extra mile philosophy: we will do everything we can and then some more, so that we will leave no Affiliate unhappy!
GAV: King Billy Affiliates is relatively new, does your program have any East European affiliates that you manage?
Ruslan: It is true that we are relatively new on the market, but we are adding more and more affiliates, at a very fast rate (good news travels fast)! East European Affiliates are strategically important for us and we are happy to see their numbers on the rise.
GAV: Are there any super-affiliates coming from those region? We know for certain that a huge group of affiliates come from Eastern Europe.
Ruslan: We do have super-affiliates from the East, although we would like to have some more! By the way, we are very satisfied with our overall super-affiliates performance, since we have managed in a very short time to cover important areas, like the Nordic countries and key English-speaking countries.
GAV: What is your personal opinion about fair gaming? Do you think there is still room to improve the view of the gambling industry? I mean, is there a new generation prepared to do that? Both Affiliate Manager and Affiliates.
Ruslan: Yes, there is definitely room for improving. The problem with our industry is that just one “black sheep” can discredit the whole flock. So, we need to be vigilant, both Affiliates and Affiliate Managers, double and triple our efforts to improve our image. The time is ripe and the new generation is ready, knowledgeable and committed to not repeating the mistakes of the past.
GAV: Ruslan, please fill us in on your current offer for affiliates and maybe a brief description of your program!
Ruslan: Well, currently, half of our Kingdom is yours! King Billy Affiliates offers a very generous welcome deal for all new affiliates: 50% Revenue share with No Negative Carry-over within 3 months upon registration. Furthermore, our Affiliate program features up-to-date functionality, has a proven record and a user-friendly design which comes in handy not only for newbies but for experienced Affiliate Managers as well.
GAV: What markets target does King Billy Affiliates target, and what makes it stand out in the growing crowd of online casino affiliate programs?
Ruslan: Our main target markets are the Nordic Countries, Germany, Australia, Canada and, obviously, BTC players all over the world. We stand out by offering two Affiliate Programs at the same time: SoftSwiss (BTC players mostly) and Income Access. This is rather uncommon in the industry, but we have a saying in King Billy Casino which also applies to our Affiliates Department: “The King always adds one!”
GAV: Since the Berlin Affiliate Conference is almost here, we would like to ask your opinion about this event, are you guys attending these conferences or are you going to be at SIGMA? How about other events?
Ruslan: Well, didn’t Leonard Cohen sing “First we take Manhattan then we take Berlin”? The King Billy Affiliate Department is planning to “take” Berlin by a storm! Our whole team will be there, attending the Conference and meeting our partners. Regarding SIGMA, personally, I find it one of the best conferences, with an excellent atmosphere that makes new deals much easier.
GAV: Where do you think the online casino industry will be in 3 years, and of course, on which scale do you see King Billy Affiliates?
Ruslan: I am pretty sure that the online casino industry will move to VR slots and live games. This is inevitable as all software providers are striving to create the most realistic atmosphere for players. As for King Billy Affiliates, our goal is definitely to enter the list of Top 50 European casinos. However, with the positive attitude in the company and our philosophy of hard work, we believe we can rise even more and become a well-known casino all over the world.
GAV: Tell us a bit about your team? As we know it’s quite new but well positioned industry professionals with many years of experience in the field.
Ruslan: Yes, you are right. We have a wonderful team of hard working professionals who know the needs of Affiliates. Basically, we “speak the Affiliate’s language”, which makes life easier for everyone!
GAV: Since Central and Eastern Europe offers a large pool of successful affiliates in the industry, do you think that this region is somehow overlooked by brands that are not applying for licenses in the demographic region?
Ruslan: I believe it is not exactly a case of overlooking, it is rather one of withdrawing. Unfortunately, if one takes into account the latest changes of gambling legislation in Central and European countries, the reaction of the top brands is rather obvious. Very strict rules, regulations and numerous licensing restrictions have been imposed, resulting in lack of interest by the brands.
GAV: Who is your favorite celebrity and if you’d have to a pick a destination in Eastern Europe, where would you travel?
Ruslan: My favorite celebrity: Robert De Niro. I would probably travel to Budapest.
GAV: Where you wouldn’t want to travel?
Ruslan: Well, I wouldn’t travel to locations with poor Internet, since this would mean being away from Affiliates!
GAV: What is your opinion about GAV (GamblingAffiliateVoice.com)?
Ruslan: GAV is like coffee, you cannot start your morning at work without it. You have created a unique digital hub for all Affiliate Managers with all the news and information one needs. Keep it up like these guys!
GAV: Thanks for your time and for the nice words Ruslan, keep up the good work and all the best to you for the Berlin Affiliate Conference 2017.
The post Affiliate Managers under interrogation by GAV: Ruslan Legenzov, Affiliate Manager at King Billy Casino appeared first on The Gambling Affiliate Voice.
Source: GamblingAffiliateVoice
Find your ideal Asian partners
The Affiliate Grand Slam has established itself as a key networking event on the iGaming calendar – and the event is now heading East. Brought to you by the same team behind SiGMA, Affiliate Grand Slam 3.0 is going to Hong Kong for its first foray into the Asian market.
After the breakout success of AGS events in Tallinn and Bucharest, operators looking for Asian traffic will have the opportunity to interact with affiliates who are prolific in that market, in an event tailored to making connections happen.
Affiliate Grand Slam 3.0 will feature a carefully selected, elite group of operators and up to 200 of the best affiliates Asia has to offer. Location and timing are also ideal – AGS 3.0 will take place in Hong Kong from May 17th to 19th. That’s hot on the heels of the G2E in Macau, only a short ferry ride away.
No other event offers a more streamlined experience – we match quality presentation with a fun, relaxed environment that makes for ideal networking. Operators with an innovative streak and products ready for Asia are welcome to apply. Engage with Asia’s key actors in the most relevant networking event in the business by contacting [email protected]
For more information visit http://affiliategrandslam.com/
The post Affiliate Grand Slam 3.0 Lands in Hong Kong appeared first on The Gambling Affiliate Voice.
Source: GamblingAffiliateVoice
iGaming Affiliates
Affiliate Managers under interrogation by GAV: Anna-Maria Arakelian, Affiliate Manager at Portomasolive.com
In our newest Affiliate Managers under interrogation you can get to know Anna-Maria, Affiliate Manager at Portomasolive.com
Name: Anna-Maria Arakelian
Age: 27
Hometown: Varna, Bulgaria
Living in: Sliema, Malta
Favorite Food: Raspberries
Must Read Book: Agatha Christie – Poirot (all of them)
Affiliate Manager at: Portomasolive.com
GAV: Hello Anna, first of all, tell us and our readers a bit about yourself. How did your career start in the industry? What determined you to engage in this activity and start working at Portomaso Affiliates?
Annie: Hello, I am Annie I am 27 years old and I come from the sea capital of Bulgaria – Varna. About me I can say that I am positive, ambitious and communicative. A little bit more than a year ago I didn’t know that iGaming exist, but I was in love with marketing and I knew, that this is what I want to do. Then I found a job in an affiliate company and on day one I felt that iGaming is what I want. I had a team leader who was very experienced and smart, he thought me everything about the iGaming business and helped me with understanding how the business works from the core, and I am very grateful about that. I was dreaming to become an Affiliate manager, so I started applying, for me it was really big challenge, because I’ve never thought that I will have to move from Bulgaria, I’ve been on an internship in Belgium, but it was only for three months. Portomaso Gaming came in my life, by offering me the dream job, I accepted immediately, I moved to Malta ten days after I got my acceptance letter and now here I am – in Portomaso Tower in St.Julians’s in Malta building the future of PortomasoLive.com with the incredible team, that I am part of.
GAV: Portomaso Affiliates is the affiliate program for PortomasoLive.com online casino. What do you think is the key aspect that affiliates appreciate regarding your affiliate program?
Annie: Portomasolive.com is unique, because it is owned by Portomaso Gaming which owns a product live casino, we stream directly from the two land based casinos owned by the company. Regarding affiliates, the key aspect is that we are open to offer them different promotions, marketing materials, demos, etc. We aim high, and we want to have trustworthy partners to help us walking the path from a new casino to a successful and winning brand.
GAV: Could you fill us in on your current offer for affiliates and maybe a brief description of your program?
Annie: We just launched our affiliate programme along with the online casino, and I would be happy to tell you more. Portomasolive.com is the diamond in the crown on Portomaso Gaming. The company that owns Portomasolive.com is very big, as I mentioned earlier, two land-based casinos, product Live Casino (streamed directly from the two casinos). The company was 100% focused on B2B, but now with the online casino we aim to build brighter future for Portomaso Gaming. We would like to thank to our partners from NetRefer who provided us with a great affiliate platform. We want to make the work with affiliates clear, simple and fun of course. We can offer many and different promotions to our affiliates including ones involving live casino games. Also, I am happy to announce that we can offer to our affiliates up to 45% Revenue share!
GAV: What markets does Portomaso Affiliates target, and what makes it stand out in the ever growing crowd of casino affiliate programs?
Annie: We decided to start with DACH and Swedish markets, this is because we believe, that they are successful and wining markets. As I said this is just for beginning, in future we plan to step into UK and the rest of the Nordic countries. As I mentioned before, Portomasolive.com has its own live casino product and as the interest to live casino is growing, we have the advantage to explore and expand more with promotional campaigns for the casino in general and exclusively for affiliates.
GAV: Since the London Affiliate Conference is almost here, we would like to ask your opinion on this event, are you guys attending these conferences or are you going to be in London? How about the other affiliate conferences and the Nordic Affiliate Conference?
Annie: iGB – the company that organizes those events is very professional in my opinion, I already have been in Berlin for BAC in 2017 and I was impressed with the way that event was organized. I will attend London Affiliate Conference, but from the team of Portomasolive.com it will be only me, because big part of the team is going to attend ICE- Totally Gaming. I look forward to meeting the future partners of Portomasolive.com. Our focus now is LAC, because we need to start building our relationships with Affiliates.
GAV: Where do you think the online casino industry will be in 3 years, and of course, on which scale do you see Portomaso Affiliates?
Annie: Three years is a very long time, and the iGaming industry is dynamic and changing every day, but in a good way. I believe more markets will move towards re-regulation and it is natural for a company like ours to pursue those opportunities. Even if it means that the tax costs are going to be higher for us, it also enables us to reach out to larger audience. About Portomasolive.com I see it as a popular brand, that players know and trust, expanded and respected online casino with high acquisition and great conversion.
GAV: Tell us a bit about your team?
Annie: Of course! My team is incredible it is made of people who are positive and ambitious. We are currently about 40 people working for the online casino and each of us is aiming high. I am quite new, I started working here four months ago, but I was accepted very well, I easily became part of the team, because the people working here made me feel comfortable. Also, I find something really important here – the support that we give to each other as a team, because no matter how many ideas you have or how strong and ambitious you are, if your team doesn’t support you, it will be hard to achieve your goals, I am lucky to be part of team who supports me. I was very nicely surprised when I saw the synergy in the team, everything is so well organized, and everyone is professional, so I really enjoy how the work goes smoothly, dynamic and fast.
GAV: Since Central and Eastern Europe offers a large pool of successful affiliates in the industry, do you think that this region is somehow overlooked by brands that are not applying for licenses in the demographic and are there many super-affiliates that you manage coming from this region?
Annie: I am happy to see that Central and Eastern Europe are developing business in the field of iGaming. Right now, we are focused to build strong relationships with affiliates, it doesn’t matter if they are super-affiliates or small ones. For us, every serious business partner is valuable.
GAV: Do you have any advise you would like to offer to newbies who are looking to venture into this great industry!?
Annie: Never ever give up! If you have a dream follow it, be ambitious and always keep in mind that iGaming makes the dreams about career come true!
GAV: Who is your favorite celebrity and if you’d have to a pick a destination in Eastern Europe, where would you travel?
Annie: That’s easy – Alex Turner of course! He is part of the UK band “Arctic Monkeys”, he has amazing voice and the songs of the band are awesome. Eastern Europe, this is tricky one, because the first thing coming to my mind is to say Varna, Bulgaria as it is my home, but if I have to pick different destination in Eastern Europe I would say the Dracula’s castle in Romania, I think it would be awesome experience!
GAV: Where you wouldn’t want to travel?
Annie: One thing that I love to do is to travel, there is no place in the world that I wouldn’t like to visit. Every place has its own history, beauty and culture that I would love to explore.
GAV: Tell us your opinion about GAV(GamblingAffiliateVoice.com)?
Annie: I follow and read the articles posted in GAV, because I really like to be informed about the things that are happening in iGaming and what people in the industry think about that and GAV provides us with that kind of information, for which I can say a big thank you, keep up doing what you are doing, you guys are great 
The post Affiliate Managers under interrogation by GAV: Anna-Maria Arakelian, Affiliate Manager at Portomasolive.com appeared first on The Gambling Affiliate Voice.
Source: GamblingAffiliateVoice
XLMedia has brokered a deal to acquire a number of Finnish gambling related informational websites from Good Game.
The agreement is worth up to €15m ($18.4m) and is set to go through before the end of the first quarter.
The acquisition comprises a network of gambling-related websites, focused on web and mobile traffic, specialising in casino games and providing information such as reviews of online casinos, promotions and payment solutions.
XLMedia said the purchase represents a “further revenue enhancing addition to the group’s website portfolio”, adding that it expects to complete full integration within the first six months of the current year.
Ory Weihs, chief executibe of XLMedia, added: “As we develop our business, we continue to capitalise on the infrastructure we have built, and take opportunities to expand further through acquisitions.
“With our current network, technology and sector expertise, the additional assets will be integrated easily into our operation, adding to our strong base of assets and recurring revenues.
“We are seeing good opportunities to buy additional assets in our key verticals, and we plan to continue acquiring domains and websites as part of our ongoing growth strategy.”
The post XLMedia purchases websites from Good Game appeared first on The Gambling Affiliate Voice.
Source: GamblingAffiliateVoice
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