iGaming
Affiliate Managers under interrogation by GAV: Keith Zammit, Affiliate Manager at Condor Affiliates
Keith Zammit is Affiliate Manager at Condor affiliates, business oriented, neighbour loving, quiet conflict solver, with a deep entrepreneurship vain, a passion for all things Digital and a love for writing!
Name: Keith Zammit
Age: 29
Hometown: Swieqi Malta
Living in: Swieqi Malta
Favourite Food: Green Thai Curry Chicken
Must Read Book: How to win Friends and Influence People. Dale Carnegie
Affiliate Manager at: Condor Affiliates.
GAV: Hello Keith, first of all, tell us and our readers a bit about yourself. How did your career start in the industry? What determined you to engage in this activity and start working at Condor Affiliates?
KZ: I was born and raised on the island of Malta, but I do not have a typical island mentality. Adventure, Open Source, foreign influence… these things excite me… However, that does not mean that I don’t have a Maltese approach to life. I love fine wine and great food by the sea, and I look forward to the village feasts with cold beer and amazing firework displays all summer long.
My Career in Affiliate Marketing started way back in 2010, when a friend of mine and I started building niche websites as a side income at Uni. During the glory days of online poker we built a network of Poker Niche sites that was eventually acquired by a Network.
Having been in contact with a number of affiliate managers over the years, I always said that one day I would cross the fence and join the casino side. I was eventually contacted by Condor Affiliates and decided to take on the challenge.
GAV: Condor Affiliates is the affiliate program for online casino brands Rembrandt Casino, Casino Sieger, b-Bets and 24Bettle. What do you think is the key aspect that affiliates appreciate regarding your affiliate program?
KZ: Our affiliate programme has 4 key factors to it:
1. We have a custom built back end system which allows us to show tailor-made reports to our affiliates.
2. Even though you have 4 brands to market, the revenue is separate, and we do not have a negative carry over… so should you have a negative balance on one brand, this will not affect your income on the other 3 brands.
3. Our brands all have something unique in character, from GEO targeted styles (Casino Sieger and Rembrandt Casino) to an Auctions Based Loyalty Program (b-Bets) and also a gamified platform in 24Bettle, which increases retention and re-deposits.
4. In addition, we have a strong Sports Betting pull, which allows us to cross-sell from Casino to Sports and back… increasing our affiliates Revenue.
GAV: What is your personal opinion about fair gaming? Do you think there is still room to improve the general view and perception of the gambling industry? I mean, is there a new generation prepared to do that? Both Affiliate Manager and Affiliates.
KZ: It is every gambler’s innate fear that online casinos can be rigged, and that the payouts can be meddled with and modified by the Casino Managers. In reality, when it comes to RNG and licensing many know that this area is heavily audited and that the game providers are always under scrutiny by the Gaming Authorities. In our case, we have a Malta License, which is very strict when it comes to fair gaming.
It is up to us as Affiliate Managers and the Affiliates to really push forward the reassurances that there is no interaction between the Casino and the Payout % and a chance of winning, and that Casinos who comply with Fair Gaming standards set out by the relevant gaming authorities should proudly display this, and make sure that the players are aware that the casino is running a fair game.
GAV: Could you fill us in on your current offer for affiliates and maybe a brief description of your program?
KZ: Our Program has been designed to help you maximize your income. We work on a revenue share model with no hidden fees and no additional hidden deductions. Thanks to our special welcome promotion, you can get a 45% revenue share for the first 3 months! There is no negative carry over and no player quota with us either!
At Condor Affiliates, our goal is to build long-lasting, trustworthy and mutually successful relationships with affiliate partners. As a partner, you’ll be promoting products which are worth your efforts and your time. Sending your traffic our way always translates into high ROI. This is why our focus is set on player retention by constantly launching fresh, exciting promotions and targeted rewards. We like to reward our affiliates too!
GAV: What markets does Condor Affiliates target, and what makes it stand out in the ever growing crowd of sports betting and casino affiliate programs?
KZ: Currently, our target Markets are mainly Central and Western Europe as well as the Nordic Countries. We also support quite a few languages on our websites. Having said that, we see players come from all over the world, with a few exceptions!
We are actively working on acquiring our UK Gaming License and look forward to start accepting UK Players in the very near future as well.
As mentioned previously, apart from our 45% Revenue Share deal, we offer you to promote 4 casinos that have no negative carry over, no player quotas, fast payouts and most of all statistics can be viewed inside one affiliate account for all brands.
GAV: Since the Amsterdam Affiliate Conference is almost here, we would like to ask your opinion on this event, are you guys attending these conferences or are you going to be in Berlin? How about SiGMA and the brand new Nordic Affiliate Conference?
KZ: We will be at AAC this year and we believe that participating at affiliate conferences allow us to meet our current and potential partners and get to know them on a more personal level. It is very easy to speak on Skype and arrange a quick meeting in person see the person, but in the buzzing atmosphere of the conferences, we can create a real connection, make them thrive and hopefully last for many years.
Berlin is one of the cities we really love and we will be surely attending conferences there too!
Since we are based in Malta, SiGMA is always a favourite of ours and we have built many new relationships through these events and look forward to being there again this year.
The Nordic Affiliate Conference is a very exciting one for us, since that is one of our largest target markets, and we are already discussing our participation there. Maybe we could find a bird handler who has a Condor? Hmmmm….
GAV: Where do you think the online sports betting/casino industry will be in 3 years, and of course, on which scale do you see Condor Affiliates?
KZ: The industry is always moving into a stronger position and with new casinos showing up every day, the market reach is getting better. There is always the slight worry that individual countries will limit the activities of Remote Gaming without a specific licence for each country, but here at Condor-Affiliates we are always building towards servicing as many countries as possible. I believe that over the years our brands will grow further and further. We have recently expanded our affiliate team and we have also opened a new office in Bulgaria… so definitely expect greater things from us shortly!
GAV: Tell us a bit about your team? As we know it’s quite made of enthusiastic professionals, who think out of the box, and deploy even the wildest ideas, thus transforming the the online gaming market, through innovation and reliability.
KZ: Currently our Affiliate Team is being expanded (is growing steadily) and we are always on a lookout for the creative geniuses to take our and our affiliate’s efforts to the next step. Being a flexible company we are focused heavily on the individuals and therefore we are more keen on creating custom tailored solutions for both, our players and our affiliates. This is where I believe innovation is created, as we get to hear it straight from the users and this is how we then create innovative plans designed specifically for them.
But of course there is more to it other than only the affiliate team. We have great colleagues in the company, who are also making the magic happen (behind the scenes). I have witnessed some great product training sessions, brainstorming events, and our conference room being invaded by teams who were working on truly exciting projects which are completely new and upcoming. I can not tell too much about this, but one thing i can already see: it will be revolutionary, out of the box, and the wildest ideas are coming truth!!
GAV: Since Central and Eastern Europe offers a large pool of successful affiliates in the industry, do you think that this region is somehow overlooked by brands that are not applying for licenses in the demographic and are there many super-affiliates that you managed coming from this region?
KZ: I do believe that there is definitely room for improvement from most of the Operators and Managers when it comes to Eastern Europe, but here at Condor we have already realized this potential and that is why we have set up our Bulgaria office, to be closer to this untapped market. We currently work with a few Super Affiliates from the East Europe region and we have had great success with these people… but we are always on the lookout for new affiliates, whether they have super affiliate status or not. We believe that together we can build up towards mutual success So if you’re a Junior, Senior or Super affiliate… get in touch 
When it comes to Licenses, we are always monitoring potential market opportunities. Now our priority is to get through the UK application and obtain UKGC License, which is going to be a very nice opportunity for our brands!
GAV: Who is your favourite celebrity and if you’d have to a pick a destination in Eastern Europe, where would you travel?
KZ: If I had to pick any celebrity I would have to go with Frank Sinatra. I am an avid lover of music and there is an old world gentleman charm that Sinatra portrays.
Eastern Europe destination would have to be Budapest… I’ve been there 4 times already and I think I would like to stay there for an extended period of time and get to experience living there.
GAV: Where you wouldn’t want to travel?
KZ: The Sahara desert. Malta already reaches temperatures of 40 Degrees Celsius and during our Summer months and I cannot stand the heat. So I cannot imagine myself traveling in the desert..
GAV: Tell us your opinion about GAV(GamblingAffiliateVoice.com)?
KZ: I get onto GAV everyday to read the latest news section as well as following the group discussions. I think it is very important to always be aware of the latest happenings in the Affiliate Industry, and GAV always have the latest… so for me it’s a must!
GAV: Thanks for your time Keith, we appreciate it and wish you and Condor Affiliates all the best!
The post Affiliate Managers under interrogation by GAV: Keith Zammit, Affiliate Manager at Condor Affiliates appeared first on The Gambling Affiliate Voice.
Source: GamblingAffiliateVoice
Salsa Technology has unveiled Gina Macheri as Strategic Alliance Manager to spearhead the company’s expansion across Latam markets. Arriving with a wealth of iGaming experience, Macheri will focus on amplifying Salsa’s presence in key LatAm jurisdictions.
Salsa Technology’s Strategic Alliance Manager, Gina Macheri commented: “I’m joining Salsa Technology at the perfect time given the business’ prolific growth and as Latam continues to expand thanks to regulation. I cannot wait to play a core role in increasing Salsa’s presence in our main target markets.”
Leveraging her impressive background in strategic business development and integral growth, she’ll play an influential role in striking strategic partnerships. This week Macheri will be attending SAGSE Latam in Buenos Aires where the company will exhibit its cutting-edge technology and flexible solutions designed specifically to meet the demands of local markets. Besides being personally in charge of increasing Salsa’s footprint in Latam, Gina will also lead the setting up of a team of trade representatives to pave the company’s way to new markets such as Africa and Asia, among others.
Macheri steps into Salsa from Betconstruct, where she held the position of Regional Director, overseeing the comprehensive growth of the business. A proven track record and a deep understanding of the nuances of the iGaming space make Macheri a valuable addition. Prior to her time with Betconstruct, Gina excelled at esteemed gaming entities such as Ainsworth Game Technology, JVL Gaming Labs, and IGT.
“Gina’s talent and experience in strategic business development make her the ideal person to drive our progressive expansion efforts,” said the company Founder, Peter Nolte.
Soft2Bet, a leading B2B casino and sportsbook platform provider, made its forthcoming U.S. launch known last week at NEXT.io’s premier North American iGaming and Sports Betting Summit, NEXT Summit New York 2024. At the event, which was attended by some of the biggest names in the industry, Soft2Bet showed off its Motivational Engineering Gaming Application (MEGA) solutions and met with some of the biggest industry players in the United States.
Ahead of Soft2Bet’s expected New Jersey license later this year, members of the team including David Yatom Hay, General Council; Martin Collins, Chief Business Development Officer; and Ohad Straschnov, Senior Compliance Director, met with operators, regulators, and potential partners who expressed great interest in bringing MEGA solutions to the U.S.
“It was great to get some facetime with those helping us bring our offering to the States,” said Yatom. “Since we are first bringing our B2C product into the state as a proof of concept for future B2B partners, there seems to be quite a bit of excitement around seeing how our MEGA solutions and localization features will translate in the US.”
On Wednesday March 6, Collins participated in a fireside chat with Business Insider Media Editor Ashley Rodriguez. The presentation, titled Redefining the North American Online Gambling Experience, covered the need for operators to switch strategies from heavily investing in acquisition and promotional activity, to focusing more on better ROI tech innovations, such as MEGA, which boost retention and screen time.
“We believe proper gamification can be a true game changer within this market,” said Collins. “It’s not your traditional tournaments and awards we’ve seen across the market the last five to ten years. Within the industry, the user experience is fairly weak compared to other verticals, so we looked at what’s offering the best customer experience, and that’s coming from casual gaming. This is why we started developing solutions that match these incredibly engaging user experiences.”
“So it’s essentially trying to recreate the experience you’d find in free mobile games and use that to keep people in the ecosystem and keep them coming back,” replied Rodriguez.
Following a successful NEXT Summit, Soft2Bet will once again be returning to the U.S. to showcase its new innovations and meet with partners in the market at SBC Summit North America from May 8 to 9, 2024. Martin Collins will be presenting a keynote at the iGaming stage on May 8 at 2:40 p.m.
The year 2024 represents a revolution for the Brazilian iGaming market, one of the largest on the planet, due to the implementation of sector regulations. The expectation is that the main players in the world will seek to enter or expand investments in the country from now on. Thinking about meeting a growing demand, Influx Solutions was created, aiming to offer the best and most comprehensive coverage and advice to groups interested in gaining visibility and space in the competitive national market. Influx Solutions aims to become a powerhouse in the online and offline media management scenario. The mission is simple: drive your business to success through validated strategies focused on conversion and revenue.
From media management, paid traffic to legal aspects and specialized consultancy, the new player in the Brazilian market offers a wide range of services that complement each other, guaranteeing exceptional results on all fronts.
The new player was born in the hands of industry veterans, who over the last two decades have worked in the sector with a focus on performance and affiliation, but occasionally also meeting other demands in the digital market.
To meet this demand, professionals Alessandro Valente and Gabriel Moreira came together to deliver solutions for the regional iGaming market, through their knowledge and important network of contacts. With extensive experience in the sports marketing sector, Gabriel Moreira is one of the directors of Influx Solutions and believes that the company will be essential to the success trajectory of its clients in a dynamic market that requires the best practices to quickly achieve their objectives. “We are ready to help our customers through a successful journey in a sector that demands agility and constant innovation. Influx Solutions is the ideal partner for those looking to not only meet, but exceed expectations in such a competitive market”, explains Gabriel Moreira. Alongside Gabriel, Alessandro Valente, with years of experience on the national scene, also highlights the importance of a company with definitive solutions to shorten distances and boost results for those who are or intend to enter this market.
“Super Afiliados already served some customers who were looking for something beyond our core business, which is affiliation, but with this new front, we will have specialized and personalized service that should further improve our customers’ results and enable the acquisition of new business. ”
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