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iGaming

Affiliate Interviews: CasinoDaddy (Mathias, Anton, and Erik Joelsson)

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In this Affiliate Interview you get to meet the guys from CasinoDaddy (AboutSlots.com/DinCasinoBonus.se) You might already know them from this video… 🙂

[youtube https://www.youtube.com/watch?v=HMVJrsELhTY]

 

GAV: First of all thank you for the opportunity guys! Could you share with us your profile so our readers can get a better idea of who you are?

Name: CasinoDaddy (Mathias, Anton, and Erik Joelsson)
Age: 29, 27 and 23
Hometown: Kristianstad
Living in: Kristianstad
Favorite Food: Pizza!
Must Read Book: Book of Ra Deluxe 😉
Profession/Job title: We are full-time casino streamers and affiliates, but we also have our own IT company helping Swedish companies build and manage websites.

GAV: Guys, tell us and our readers as well a little bit about yourselves. How did your careers start in the industry? What was the key idea of developing these two great online gambling sites: About Slots and Din Casino Bonus ?

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Like many people in the industry, we started out as players. We loved the games, but as we grew older the industry behind them really began to interest us. Our number one goal has always been to enable people to play the games they love reliably, securely, and affordably. As affiliates, we are now able to make that happen.

GAV: Since there are thousands and thousands of websites in this niche out there, where do you think your websites stands now?

Our websites are currently in a pretty good position, and it’s almost exclusively down to the quality of our content. Our Twitch and YouTube channels have helped them attract a lot of traffic, which gives us a major edge over competitors in our region.

GAV: How do you see the Scandinavian online gambling market/industry at this moment?

The Scandinavian online gambling market is in a bit of a strange place at the moment. While we’ve seen player numbers increasing, there is still a huge amount of uncertainty in the market. Possible changes in legislation (specifically relating to the taxation of winnings) have cast a shadow over what could otherwise be considered to be a very strong market environment.

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GAV: In your opinion what are the strong points of AboutSlots.com, DinCasinoBonus.se and what makes them stand out from the other Scandinavian niche websites/directories?

We put a lot of effort into managing and constantly improving both sites, but without a doubt their greatest strength is that they are supported by our increasingly popular Twitch and YouTube channels. Both channels attract a lot of viewers, and from there they’re exposed to both sites which helps the sites generate a lot of organic traffic.

GAV: How did you start and most of all what bumps did you have to overcome at the beginning?

At the start, the big bump that every affiliate needs to get over is finding their niche and setting themselves apart from the competition. When we started out we were new to the world of streaming and affiliate work, we didn’t have the same charisma on camera that we do today. But, as our audience grew, so did our confidence.

As we warmed to streaming we discovered that our personalities could be our niche. People liked watching us, and we liked talking to them. We formed friendships with our viewers, and there is now a massive amount of trust and loyalty between us and them. They use our sites simply because they are ours, and we do everything we can to reward them for their loyalty.

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GAV: Congrats on your win on SlotsMillion’s Immortal Romance, where you cashed in a stunning €10K! Tel us all about that day… 🙂

The day started out much like any other really. We were streaming in the afternoon and talking with our viewers, and we had already been pretty lucky with some big hits that day. Anton was playing at the time, and when he hit the bonus in immortal at first he didn’t really expect anything out of the ordinary to happen.

It was quite funny because the huge hit came on the second-to-last spin of the bonus, and before that it had been well below average. As the spin came down Anton was even singing along to the backing song and swapping the words to describe how bad the bonus was going. When he saw the wilds and premiums line up, he stopped singing pretty quickly.

We heard him shout, and we came running over to see what he had hit. We all knew it was huge immediately, but the counter was going up slowly. It crept past 2000, up to 4000, and then it really started picking up speed. The higher the number went the more we screamed and shouted. It was an amazing moment for us, and luckily because we were streaming, it was all caught on video.

GAV: Do you still remember when you first gambled online?

I think all three of us remember our first experience playing slots. For Mathias it was almost 12 years ago now, and Anton and Erik both followed his lead once they were 18 too.

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GAV: We have analyzed your websites and found some great quality content. Are you writing it by yourself or do you have a team of people writing for you?

We write most of the content ourselves, but as our sites and channels grow larger, we have been getting a bit of help from a couple of freelancers. Between streaming every day, editing videos, and maintaining content on two affiliate sites, we have a lot of work to do these days, but we do it for the same reasons we always have—because we love slots and we love our community.

GAV: How do you manage to keep the content fresh and relevant on your websites, when a lot of fluffy and nonsense appear on the Internet non-stop?

One of the major advantages of having big Twitch and YouTube channels is that you’re constantly engaged with your audience. We talk to them for hours every day, so we know what they do and don’t want to see. I think that fluff and nonsense mostly tend to get created when people don’t really think about what their audience will get from their content. But, because we are so close to the people our sites serve, that’s never an issue for us.

GAV: We are more than sure that you receive messages from Affiliate Managers on a daily basis showcasing their best products. You of course select them by the brands they work with; but what are your thoughts on how a real Affiliate Manager-Affiliate relationship should be built?

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Like any other relationship, the relationship between an affiliate and a manager is a two-way street. It’s something mutually beneficial that both parties can gain from if they communicate properly and work to understand each other’s needs.

In our experience, the quality of management can be a huge turn-on or turn-off for working with a particular brand. For example, if one of our players runs into an issue with the casino, it’s nice for us to be able to talk to an affiliate and resolve the issue for them directly. That level of care means a lot to us and our players, so the brands with the most helpful managers tend to be the ones we spend the most time promoting.

GAV: How do you see the future of the online casino/gambling industry? For instance, will it become a truly global phenomenon?

It’s hard to look at the future of online casinos globally, because attitudes to gambling are so radically different across different cultures. In the US for example, online gaming has become very tightly regulated, which has hindered its growth.

Players are ready to play, and we’re seeing player numbers grow every day. The scene is definitely set for a massive boom in the popularity of online gambling, but as we all know, there are more forces at play than just players, affiliates, and the casinos themselves.

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GAV: What about the Scandinavian market’s future?

Our answer to the previous question is somewhat shaped by the potential legislative changes that we’re facing in our home nation of Sweden. Online gambling is very popular here, and the market is growing nicely, but there is a lot of discussion regarding whether winnings should be taxed, and people are beginning to worry about it. If anything like that does come into action it will present some major challenges for us, and all affiliates and casinos serving the region.

GAV: Tell us one change that you want to see in the casino affiliate ecosystem?!

Just more frequent communication between affiliates and managers. All too often we only seem to talk when need something from each other, but as we’ve seen from some of our own amazing relationships, the real key to success is open, frequent, and mutually beneficial conversations.

GAV: Do you have any advise you would like to offer to newbies who are looking to venture into this great industry!?

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Your first days will be some of your most important as an affiliate. Spend time thinking about what you can offer players that nobody else can. Identify your niche and make it your own.

GAV: Did you attend the first edition of NAC (Nordic Affiliate Conference), if yes tell us all about it?!

We did, and it was a great experience. The conference was in a very nice and convenient location, but unfortunately the attacks in Stockholm cast a bit of a grim shadow over the weekend for us.

We’re all really looking forward to the next one, and we certainly hope that it takes place in more favorable conditions so that we can give it our full attention and enjoy meeting with everyone to the fullest.

GAV: Do you attend any iGaming/online casino conferences? If so, which one is your favorite and what is your most fun experience?

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We’ve visited Malta for multiple conferences now, and we really love it there. It’s a great place, and it truly feels like the home of our industry. We get to meet with so many great people there, we can’t wait to go back.

GAV: What do you think the chances are for Eastern Europe to become a potential gaming hotspot in the future? Where do you think the region must improve upon?

The demand is certainly there for it to become a huge gaming hotspot, but I think to make it happen we need to see more local investment from major international gaming brands. The region needs as many globally-proven casino brands serving it as possible, all with dedicated local support and affiliate resources—then its true potential can shine.

GAV: Where would you like to travel in Eastern Europe?

That’s a difficult question. It’s such an interesting and diverse region. Many cities have fantastic architecture, while others have amazing night life and are great for partying. I think ideally we’d love to take some time and explore all that the region has to offer.

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GAV: Where you wouldn’t want to travel in Eastern Europe?

We’d never rule anywhere out. I know some countries are less popular than others, but that just means there is greater opportunity for adventure!

GAV: How about a favorite celebrity, do you have one one?

We don’t really follow celebrity culture much. The closest thing we have to a favorite celebrity is world-famous explorer Rich Wilde (Although we only really like him when he’s sitting in a nice neat line next to his friends! 😉).

GAV: What is your opinion about the Gambling Affiliate Voice?

It’s a great source of information, and it’s been really valuable to us. The name itself says something very important, that gambling affiliates do indeed need a voice. It’s great that someone is providing it 😊.

GAV: Thanks for your time guys, and keep up the good work!

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The post Affiliate Interviews: CasinoDaddy (Mathias, Anton, and Erik Joelsson) appeared first on The Gambling Affiliate Voice.


Source: GamblingAffiliateVoice

iGaming

Salsa unveils Gina Macheri as Strategic Alliance Manager to spearhead Latam expansion

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Salsa Technology has unveiled Gina Macheri as Strategic Alliance Manager to spearhead the company’s expansion across Latam markets. Arriving with a wealth of iGaming experience, Macheri will focus on amplifying Salsa’s presence in key LatAm jurisdictions.

Salsa Technology’s Strategic Alliance Manager, Gina Macheri commented: “I’m joining Salsa Technology at the perfect time given the business’ prolific growth and as Latam continues to expand thanks to regulation. I cannot wait to play a core role in increasing Salsa’s presence in our main target markets.”

Leveraging her impressive background in strategic business development and integral growth, she’ll play an influential role in striking strategic partnerships. This week Macheri will be attending SAGSE Latam in Buenos Aires where the company will exhibit its cutting-edge technology and flexible solutions designed specifically to meet the demands of local markets. Besides being personally in charge of increasing Salsa’s footprint in Latam, Gina will also lead the setting up of a team of trade representatives to pave the company’s way to new markets such as Africa and Asia, among others.

Macheri steps into Salsa from Betconstruct, where she held the position of Regional Director, overseeing the comprehensive growth of the business. A proven track record and a deep understanding of the nuances of the iGaming space make Macheri a valuable addition. Prior to her time with Betconstruct, Gina excelled at esteemed gaming entities such as Ainsworth Game Technology, JVL Gaming Labs, and IGT.

“Gina’s talent and experience in strategic business development make her the ideal person to drive our progressive expansion efforts,” said the company Founder, Peter Nolte.

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iGaming

iGaming Leader Soft2Bet Showcases MEGA Solutions to the US Market at NEXT Summit New York

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Soft2Bet, a leading B2B casino and sportsbook platform provider, made its forthcoming U.S. launch known last week at NEXT.io’s premier North American iGaming and Sports Betting Summit, NEXT Summit New York 2024. At the event, which was attended by some of the biggest names in the industry, Soft2Bet showed off its Motivational Engineering Gaming Application (MEGA) solutions and met with some of the biggest industry players in the United States.

Ahead of Soft2Bet’s expected New Jersey license later this year, members of the team including David Yatom Hay, General Council; Martin Collins, Chief Business Development Officer; and Ohad Straschnov, Senior Compliance Director, met with operators, regulators, and potential partners who expressed great interest in bringing MEGA solutions to the U.S.

“It was great to get some facetime with those helping us bring our offering to the States,” said Yatom. “Since we are first bringing our B2C product into the state as a proof of concept for future B2B partners, there seems to be quite a bit of excitement around seeing how our MEGA solutions and localization features will translate in the US.”

On Wednesday March 6, Collins participated in a fireside chat with Business Insider Media Editor Ashley Rodriguez. The presentation, titled Redefining the North American Online Gambling Experience, covered the need for operators to switch strategies from heavily investing in acquisition and promotional activity, to focusing more on better ROI tech innovations, such as MEGA, which boost retention and screen time.

“We believe proper gamification can be a true game changer within this market,” said Collins. “It’s not your traditional tournaments and awards we’ve seen across the market the last five to ten years. Within the industry, the user experience is fairly weak compared to other verticals, so we looked at what’s offering the best customer experience, and that’s coming from casual gaming. This is why we started developing solutions that match these incredibly engaging user experiences.”

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“So it’s essentially trying to recreate the experience you’d find in free mobile games and use that to keep people in the ecosystem and keep them coming back,” replied Rodriguez.

Following a successful NEXT Summit, Soft2Bet will once again be returning to the U.S. to showcase its new innovations and meet with partners in the market at SBC Summit North America from May 8 to 9, 2024. Martin Collins will be presenting a keynote at the iGaming stage on May 8 at 2:40 p.m.

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Digital marketing agency

Influx Solutions a complete iGaming digital marketing agency

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The year 2024 represents a revolution for the Brazilian iGaming market, one of the largest on the planet, due to the implementation of sector regulations. The expectation is that the main players in the world will seek to enter or expand investments in the country from now on. Thinking about meeting a growing demand, Influx Solutions was created, aiming to offer the best and most comprehensive coverage and advice to groups interested in gaining visibility and space in the competitive national market. Influx Solutions aims to become a powerhouse in the online and offline media management scenario. The mission is simple: drive your business to success through validated strategies focused on conversion and revenue.

From media management, paid traffic to legal aspects and specialized consultancy, the new player in the Brazilian market offers a wide range of services that complement each other, guaranteeing exceptional results on all fronts.

The new player was born in the hands of industry veterans, who over the last two decades have worked in the sector with a focus on performance and affiliation, but occasionally also meeting other demands in the digital market.

To meet this demand, professionals Alessandro Valente and Gabriel Moreira came together to deliver solutions for the regional iGaming market, through their knowledge and important network of contacts. With extensive experience in the sports marketing sector, Gabriel Moreira is one of the directors of Influx Solutions and believes that the company will be essential to the success trajectory of its clients in a dynamic market that requires the best practices to quickly achieve their objectives. “We are ready to help our customers through a successful journey in a sector that demands agility and constant innovation. Influx Solutions is the ideal partner for those looking to not only meet, but exceed expectations in such a competitive market”, explains Gabriel Moreira. Alongside Gabriel, Alessandro Valente, with years of experience on the national scene, also highlights the importance of a company with definitive solutions to shorten distances and boost results for those who are or intend to enter this market.

“Super Afiliados already served some customers who were looking for something beyond our core business, which is affiliation, but with this new front, we will have specialized and personalized service that should further improve our customers’ results and enable the acquisition of new business. ”

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