Industry News
ActiveWin Announces Support for Gambling Brands
ActiveWin Media Group has announced that it will support the betting brands during the coronavirus crisis by offering free auditing services for PPC, display media, SEO, social, CRM, and live chat reviews to help sportsbook operators, game developers, virtual sports, and white-labels.
The company also waived the monthly PPC management fees for the first month of activity, with reduced costs for the following two months for new clients to ease the economic impact of global lockdowns.
“Digital engagement is now critical for the survival of betting sites. Since we offer a full suite of digital options, we can share expertise beyond PPC and affiliate marketing. Our speciality is multi-channel campaigns that work in conjunction with each other for acquisition and retention, taking a holistic approach to how a brand performs across all player touchpoints. In-house experts execute the majority of our work instead of relying on automated third-party services to make strategic decisions, so if brands glean even a small advantage from our advice, we consider it a win,” Mark Baker, Marketing Director of ActiveWin, said.
“Our initial priority was to do everything we possibly could for our brand partners like Betfred and Kerching once the lockdown hit. Immediately, we collaborated with clients to support them in every way we could. My team has executed the strategies beautifully, and we are on stable ground,” Warren Jacobs, MD of ActiveWin, said.
“Once we had steadied the ship for clients, we decided to look outwards at ways to help the industry with the resources we have available, and leverage the four-decades of experience that my senior team has accrued in e-gaming. So we will highlight gaps in media bidding strategies that burn through spend and find better ways to optimise campaigns to put brands in a much stronger position when the crisis finally lifts,” Warren Jacobs added.
Wazdan, the gain-focused developer behind some of the world’s most rewarding casino game experiences is set to make the most of the networking and relationship-building opportunities at Casino Beats Summit 2024 and share its groundbreaking Online gaining™ approach.
Leading a formidable team of Wazdan talent will be Chief Commercial Officer Andrzej Hyla. Joining him in Malta is Promo Tools Specialist Marcin Trafiałek, who has been nominated for the prestigious Product Manager of the Year award at the CasinoBeats Game Developer Awards 2024.
Trafiałek’s nomination recognises his pivotal role in the triumphant success of the Mystery Drop™ promo tool. Additional representatives from Wazdan’s Account Management and Marketing departments will also be on hand, eager to connect and share the latest Wazdan innovations.
Wazdan’s commitment to excellence is further underscored by its multiple nominations at the CasinoBeats Game Developer Awards 2024. The company’s exciting new titles and features are vying for top honours in various categories, including:
- Slot to Watch: 25 Coins™
- Game Mechanic of the Year: Coins™ series
- Game Feature of the Year: Coins™ series
- Game Music/Soundtrack: Book of Faith™
- Game Music/Soundtrack: Los Muertos™ II
- Game Retro-Style: Mighty Symbols™: Crowns
As a proud sponsor of CasinoBeats Summit 2024, Wazdan reaffirms its dedication to fostering a vibrant iGaming community and actively participating in industry-shaping events. The company looks forward to setting a course for success and collaboration at the summit.
Andrzej Hyla, Chief Commercial Officer at Wazdan said: “Casino Beats Summits are always fantastic events. This year sees us in the enviable position of being shortlisted for six awards which reflects the hard work our team of engineers and inventors have put into the experiences that add value for demanding players.
“We’re looking forward to meeting friends old and new at the event and sharing how we gain ground and ground gain.”
The post Wazdan set to gain more ground at Casino Beats Summit Malta appeared first on European Gaming Industry News.
Mohegan Tribal Gaming Authority, known globally for its renowned integrated entertainment resorts, has appointed Joseph J. Hasson as interim Chief Operating Officer. Jody Madigan, the current COO, has resigned effective August 1, 2024, and will be taking a leave of absence pending his departure.
Joseph J. Hasson will serve as interim COO and retain his current role as General Manager of Mohegan Casino at Virgin Hotels Las Vegas, subject to necessary regulatory filings or approvals. Mr. Hasson was an obvious choice for the Management Board, given his prior experience as the former Chief Operating Officer of Station Casinos LLC and Red Rock Resorts Inc. Joe brings considerable expertise to the executive team with a consistent track record of operating excellence and success over more than 40 years’ experience in the gaming and hospitality industry. Mr. Hasson will report to Ray Pineault, President and Chief Executive Officer of Mohegan.
“Joseph J. Hasson’s deep understanding of the gaming and hospitality industry makes him exceptionally qualified to maintain our high service and operational excellence standards. We are confident that Joe’s extensive experience and proven leadership will ensure continuity in our operations and guest experience,” Ray Pineault, President and CEO of Mohegan, said.
Jennifer Shatley, a recognized expert in the field and a highly sought speaker and advisor, has joined the Responsible Online Gaming Association (ROGA) as Executive Director.
Shatley has had 25+ years worth of experience, working closely with the treatment community, academics, researchers, government bodies, state councils, and gaming industry representatives to promote responsible gaming.
“Many of America’s largest legal mobile gaming operators will be establishing a framework that helps to aid in responsible gaming education and awareness. By coming together with a clear set of objectives, ROGA and our members will work to enhance consumer protections and help provide easier and more efficient access to responsible gaming tools for consumers to enjoy the entertainment of online gaming,” Shatley said.
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