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888 signs first online operator sponsorship deal with the New York Jets of the National Football League

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888 signs first online operator sponsorship deal with the New York Jets of the National Football LeagueReading Time: 2 minutes

 

888 Holdings Plc, one of the world’s most popular online gaming companies and solutions providers, is delighted to announce it has signed a sponsorship deal with the New York Jets of the National Football League (NFL).

The sponsorship deal is a first for an online operator with an NFL team following recent permission to allow casino and poker operators to sponsor American football teams. As part of the deal, 888.com branding will be seen during the Jets games at the MetLife Stadium, including within ‘red-zone’

highlights shown on the stadium’s videoboards. 888.com’s sponsorship includes the use of New York

Jets branding and logos in marketing materials as well as adverts distributed during New York Jets game day radio coverage and across the New York Jets digital platforms.The sponsorship launched in October and will run through the entire 2018-19 New York Jets season.

The deal is the latest exciting development for 888 in the US market, following the launch of the 888sport brand in New Jersey in September, complementing the 888casino and 888poker brands already established in the state. 888’s customers in New Jersey are now able to enjoy a wide range of 888 products from a single login.

Yaniv Sherman, Head of Group Commercial Development at 888, commented:”This exciting deal between the New York Jets and 888.com is a significant moment for both 888 and our industry as it marks the first ever sponsorship agreement between an NFL team and a global online operator.

888 has a unique position across the three regulated states for full online gaming and we are confident that this deal will further strengthen the 888 brand in the US market. This will support the successful delivery of our growth strategy to be a leading operator in the developing and potentially significant US online gaming market.”

 

About 888 Holdings Plc:

  • • 888 Holdings Public Limited Company (888) is one of the world’s most popular online gaming entertainment and solutions providers. 888’s mission is to supply its customers with innovative and market-leading online gaming products, above all in a safe and secure environment.
  • • 888 has been at the forefront of the online gaming industry since foundation in 1997, providing to players and B2B partners an always innovative and world-class online gaming experience. At the heart of 888’s business is its proprietary gaming technology and associated platforms.
  • • The Group is structured into two lines of business: B2C, under the 888 brands, and B2B, conducted through Dragonfish, which provides partners a leading platform through which to establish an online gaming presence and monetise their own brands.
  • • 888’s consumer facing websites offer more than just online gaming. They are entertainment destinations: places where people can enjoy a truly interactive experience and be part of an online community that shares common interests. 888’s strong and trusted brands are all accessible through 888.com.
  • • Find out more about 888 at http://corporate.888.com/.


Source: European Gaming Media

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Betway becomes official global betting partner of the Mzansi Super League T20

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Betway has agreed a three-year-deal to become the official betting partner of the Mzansi Super League T20 – further adding to its cricket sponsorship portfolio.

The tournament, which takes place in Johannesburg, Tshwane, Durban, Nelson Mandela Bay, Cape Town and Paarl, is broadcast live in the UK and the first fixtures have already provided some great action.

Former South African international AB de Villiers impressed the locals as he hit fifty in vain as Tshwane Spartans were beaten by Cape Town Blitz, while Nelson Mandela Bay Giants beat the Jozi Stars.

Betway’s latest seven-figure-deal comes just months after it was confirmed as the official betting partner of both the men’s and women’s Cricket West Indies (CWI) sides.

Betway’s Anthony Werkman, said: “We are really pleased to be on board at the start of this new look T20 tournament.

“Being involved as a global partner shows the ambition Betway has to become a recognised worldwide supporter of elite professional sport, and the names appearing in this tournament certainly fit that bill.

“I am sure that the crowds will enjoy the games and we look forward to delivering an exciting experience for our customers too over the next three years.”

Cricket South Africa CEO, Thabang Moroe, added: “We are thrilled to have sports betting brand, Betway, on board to join our roster of sponsors, all whom have committed to helping us take Mzansi T20 to the world through the game of cricket.”


Source: European Gaming Media

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Praesepe put faith in Project pokers

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Project has received what it is describing as a ‘substantial order’ from Praesepe, part of the Gauselmann group of companies, for its specialist poker themed games comprising Red Hot Poker, Jacks or Better and the Cat C lite, Hi Lo Poker.

Confirming the order, Praesepe’s Head of Gaming Machines, Nigel Davis, said:We have a long and successful history of working with Project, one of the industry’s leading independent machine innovators. Project was the first to fully understand poker and over the last decade has mastered the art of translating the dynamics of the game into an array of stylish B4, Cat C and Cat C lite machines. We’ve found that poker attracts a different segment of the player base into our venues. They don’t perceive themselves as being slots players but poker players, which means that as an operator we are not simply cannibalising spend from one machine to another. Attracting new income is the lifeblood of any business and poker themed games bring new customers into our venues. I am confident the Project pokers that we have ordered will further enhance the fantastic Cashino customer experience.

Project Managing Director, Tony Boulton stated:We are delighted at the faith shown by Praesepe in our products. We have spent a lot of time understanding the psyche of the poker player and working hard to deliver new and enhanced experiences for poker aficionados. Poker doesn’t go out of fashion, it works across machine categories and it can be deployed either as a stand alone machine or, as we’ve demonstrated in 5 Star Games, as part of a mixed game style compendium. Key to its success and its longevity is the fact that it generates differentiated income courtesy of its’ distinct player base.


Source: European Gaming Media

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Continent 8 Named “International Business of the Year” at the Isle of Man Newspapers Awards for Excellence

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Continent 8 Named “International Business of the Year” at the Isle of Man Newspapers Awards for ExcellenceReading Time: 2 minutes

 

Continent 8 Technologies, the award-winning, multi-jurisdictional global data solutions provider, has been named the 2018 “International Business of the Year” at the prestigious Isle of Man Newspapers Awards for Excellence held last night at the Villa Marina, Isle of Man.

This year, Continent 8 was shortlisted in the “International Business of the Year category” – one of the most sought after awards of the night. Now in its 13th year, the Awards for Excellence has recognised more than 300 local companies since the awards started, creating a unique opportunity to recognise success for companies, individuals, the public sector, and the charitable sector.

This is the second time Continent 8 has been recognised for success and innovation. In 2014, Continent 8 was honoured as the “Company of the Year”. At that time, the judges remarked that Continent 8 demonstrated a clear strategy, as well as innovative ways of sourcing and delivering service on and off island. They recognised that Continent 8 had a firmly established local and international profile and has served as a strong ambassador on behalf of the Island.

Continent 8’s CEO Michael Tobin stated about this year’s award, “We are truly honoured to be recognised as this year’s International Business of the Year. Our success and growth are directly attributed to our global team of experts, our ability to develop long-term partnerships, and by offering the most sophisticated, innovative, and reliable services to our customers.” Mr. Tobin, described the award as a “Humbling recognition of our relentless pursuit of service and innovation on a global scale and our commitment to the growth of the Isle of Man.”

In accepting the award on behalf of Continent 8 David Black thanked the organisers, judges, shareholders, the global team and led a touching tribute following the recent tragic loss of colleague, Paul Steer.

Continent 8 is an award-winning, multi-jurisdictional global network solutions provider that connects, manages, and secures the world’s most valuable information. Its advanced data centers and high-quality networks support critical online operations in both private and public-sector organisations in over 30 locations across Europethe United States and Asia. For more information visit www.continent8.com.


Source: European Gaming Media

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