

partnerships
7777 gaming goes live in Montenegro with SBbet
7777 gaming goes live in Montenegro with SBbet – among the top 3 leading companies in the country, being the first gambling company on the market operating since 1997. The company has also betting shops all across Montenegro, and under the brand SBbet it offers online betting with all kinds of Sports games, Casino, Casino live, and Virtuals.
More than 100 of 7777 gaming impeccable casino games are fully certified by the Bulgarian Institute of Metrology (BIM) and thus can be offered on the Montenegrin market.
Asya Raykova, Account Manager at 7777 gaming commented on the new partnership: “SBbet is a highly-regarded online sportsbook with an impressive history of providing their customers with top-of-the-line services. Montenegro is an exciting new market for us, and we’re thrilled that SBbet will be the gateway for our games to reach their huge audience.
We’re looking forward to working together, and with the support of their community, we believe this partnership will be very successful.”
Marko Bošković, Head Of Online Gaming at SBbet said: “As a leading online operator, we’re always looking for ways to provide a more engaging and immersive experience for our players. We found in 7777 gaming a trusted partner with a bright vision for what the new generation of casino players needs and requires — a fun, entertaining, and unique experience.
We’re starting with a great promotion we won at ICE London this year, and we believe this is only just the beginning of a successful partnership between both companies.”
SBbet was one of the lucky winners of the HIT THE DEAL Bonus Wheel promotion at the 7777 gaming’s stand at ICE London this year. The bonus was a great incentive that initiated the partnership between both companies, which will be activated with a promotion on the SBbet website.
SBbet’s players can enjoy the 7777 gaming’s portfolio of amazing games, amongst the top-performing titles such as Sea of Treasures, Jinn, Greenhats’ Jackpot, Fortunes of Rome, Cash 100, and the latest innovative concepts – Club Mr. Luck and Zeus Quest. The company is ready to present these games and new titles at the upcoming SBC Summit in Barcelona next month, at booth #CG214.
Caesars Digital
EveryMatrix partners with Caesars Digital

EveryMatrix has agreed to a partnership with Caesars Digital to bring its casino content to Caesars Palace Online Casino and Caesars Sportsbook & Casino in North America.
Caesars Digital customers across multiple U.S. states will have access to a range of real-money games from EveryMatrix’s in-house studios, including Armadillo Studios via a direct integration with the SlotMatrix iGaming aggregation solution.
EveryMatrix has secured relationships with multiple leading U.S. operators for content and aggregation giving brands the opportunity to access its in-house content and the world’s largest library of online-mobile games.
As one of the first operators to go live in New Jersey, Caesars Digital has built a substantial presence in iGaming. The company also recently launched Caesars Palace Online Casino earlier this year, which is available in multiple U.S. states and Ontario.
EveryMatrix has licences in New Jersey, Michigan, West Virginia, Ontario in Canada and most recently Connecticut with the regulatory process underway in Pennsylvania.
Popular Armadillo Studios titles include Book of Armadillo, Franksylvania, Mythological Mayhem Supreme Streaks, Armadillo Goes West, Fortune Dragon Queen Exotic Wilds, Hot Hot Honey and Wild Willy’s Gold Rush and branded games such as The Lioness featuring UFC fighter Amanda Nunes and legendary golfer John Daly Spin It and Win It.
Erik Nyman, President EveryMatrix Americas, said: “Adding Caesars Digital to our growing roster of stellar partners is an important milestone in EveryMatrix’s US expansion plan.
“Caesars is one of the most iconic brands in the U.S. and we are very excited to bring our unique games and aggregation capabilities onboard with them enabling them to elevate their already strong momentum in iGaming.”
Matthew Sunderland, SVP & Chief iGaming Officer at Caesars Digital, said: “We are thrilled to add a new collection of popular titles to the growing iGaming portfolio we have across our platforms. This partnership with EveryMatrix brings exciting games online for players in multiple jurisdictions, something we know they’re interested in seeing more of going forward.”
Baltics
Hacksaw Gaming Launches in the Baltics with Betsafe Lithuania

Hacksaw Gaming has officially gone live with its exceptional portfolio of games on Betsafe Lithuania!
On the 24th of November, Hacksaw Gaming graced the online casino with leading titles including Chaos Crew, Wanted Dead or a Wild and RIP City. The thrills do not end there, as Betsafe promises another batch to hit the Lithuanian screens by Q1 of 2024.
Hacksaw Gaming announced its affiliation with Betsson in January 2021, and has since fine tuned the collaboration by leaving its mark across a plethora of regulated markets. However, the long-awaited launch with Betsafe Lithuania marks a significant milestone of particular notability, as Hacksaw games are popularized across a jurisdiction where iGaming is flourishing at a rapid rate, bringing a unique gaming experience to Lithuanian players.
Betsafe Lithuania stands proud at the top of the leaderboards, holding its spot in the top 3 each and every quarter. Betsson, known for its commitment to delivering a top-grade gaming platform, is the perfect partner for Hacksaw Gaming’s innovative and high-quality game content.
In a joint statement, representatives from Hacksaw Gaming and Betsafe Lithuania express their enthusiasm with the new partnership. “This is going to be an unparalleled gaming adventure as Hacksaw Gaming takes the spotlight with Betsafe Lithuania” said Marcus Cordes, CEO of Hacksaw Gaming. Aurimas Silys, Head of Betsafe Lithuania added, “We are very thrilled to add the brilliant content of Hacksaw Gaming to our outstanding casino portfolio and expand our cooperation even further in 2024”.
eSports
Gillette named as the Official Partner of the Esports Awards

- Gillette joins forces as the official partner of the prestigious Esports Awards, marking a partnership of two industry leaders set to deliver an unforgettable experience
- As part of the collaboration, Gillette will present the Esports Awards pre-show and will feature “Gillette resets” as transitions between segments at the Awards ceremony
The Esports Awards presented by Lexus, the most prestigious night in the esports calendar, is pleased to announce its latest partnership with the world’s leading expert in men’s grooming, Gillette.
As part of the partnership, Gillette will present the Esports Awards pre-show, promising a showcase of talent, innovation, and excellence in the esports world. Alongside this, Gillette has introduced ‘Gillette Resets’, as exciting transitions between segments of the main ceremony.
This partnership marks a significant milestone in the world of esports, uniting the acclaimed grooming brand Gillette with the prestigious Esports Awards to deliver an unforgettable event. Presented by Gillette, the Esports Awards Pre-show promises to be an exciting showcase of talent, innovation, and excellence in the esports world. Throughout the main ceremony, viewers will witness the fusion of gaming and grooming as Gillette introduces “Gillette resets”.
With initiatives such as the ‘Gillette Gaming Alliance’ and the thrilling ‘Gillette Cup’ Fortnite Tournament, Gillette is no stranger to the world of esports and gaming. This partnership, the fusion of gaming and grooming, emphasises Gillette and the Esports Awards joint commitment of fostering and celebrating excellence in esports.
“We are thrilled to announce our exciting partnership with Gillette, a brand known for excellence and precision. This collaboration marks an essential step forward in our journey to honour and celebrate the incredible achievements of esports industry leaders,” commented Mike Ashford, CEO of the Esports Awards, “With Gillette’s unwavering support, we are confident that we can continue to elevate and recognise the extraordinary talent within the esports community.”
Project Love, a welcoming initiative by the Esports Awards, will receive generous support from Gillette. As part of this partnership, Gillette will contribute by providing special gifts to VIPs and guests attending the event. Project Love has been a cornerstone of the Esports Awards for several years, creating a warm and welcoming atmosphere for its esteemed guests.
The Esports Awards ceremony, presented by Lexus, is the highlight of a thrilling three-day celebration, including the PWR UP Las Vegas esports conference hosted at the luxurious Resorts World Las Vegas. The ultimate esports, tech and gaming extravaganza will feature groundbreaking events like the Esports Awards Open, a unique golf tournament that blends networking and entertainment with industry leaders and celebrities, shaping the future of esports, tech, and gaming.
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