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The report marks LiveScore’s 25th anniversary and analyses insights from nearly 25,000 football fans, revealing the synonymous relationship between evolving fandom and technology

The report showcases how the advancements of technology have underpinned an increase in accessibility to information and looks forward to what the future holds

As part of its 25th anniversary, leading global sports media platform LiveScore has launched Evolution of Fan, a report reflecting on the past 25 years of football fandom within the ever-changing landscape of technological advancements.


Showcasing data from nearly 25,000 football fans, LiveScore’s new report reveals the shifts in the way fans interact with, and consume the sport, in tandem with technological innovation.

Over the past 25 years, LiveScore has evolved into one of the world’s leading real-time sports updates and streaming service providers, with 50 million monthly users. Founded in 1998, the brand is marking its 25th anniversary by publishing Evolution of Fan, which contains industry-leading commentary and forecasts what the future may hold for the industry.

The Evolution of Fan report explores how technology has enabled fans to feel more connected to the teams, players and goals which matter most to them over the last 25 years, the impact of social media and sentiment towards the fragmentation of content with the increased number of broadcasters and streaming service providers.

The report covers a timeframe from the emergence of the internet through to today’s world of real-time data, artificial intelligence, and virtual reality. The ever-changing tapestry of fan culture, the matchday experience and iconic moments are documented alongside technological innovations which have defined the trends which have emerged over the last quarter-century.

The extensive data and insights show that the vast majority of fans (92%) engage with football news and content at least daily, while the same number believe the technology allowing them to keep up to date with football news and results in real-time has had a positive impact on their experience.


This technology, which encompasses real-time updates and access to historical match data and statistics, has enriched the understanding and appreciation of the game for 84% of fans, with the same number feeling more connected to their favourite teams since the emergence of instant score updates.

Sam Sadi, CEO of LiveScore Group said: “Thanks to LiveScore’s loyal users, we have been able to uncover some fascinating insights of how fans have enjoyed their favourite sport over the last quarter-century, and how technology has guided habits, accessibility and passion.

“The Evolution of Fan report is not only a nostalgic and future-facing read for fans in equal measure but also offers insights to advertisers, brands and industry peers on how they can leverage the fan experience to reach and connect with a huge audience of engaged football fans.”

LiveScore is a pioneering force in the fan match experience, shaping and defining how fans engage with the beautiful game, tracing their journey from the simplicity of Teletext updates to the cutting-edge era of instant updates and accessibility. Data and news from leagues around the world are accessible instantly for fans globally, keeping them updated and informed through their devices.

As well as casting an eye over the 25-year journey which has led football fans to the digital age of real-time updates and immersive experiences, the Evolution of Fan report also looks ahead to the next generation of fandom; from a new era of broadcast rights re-bundled into direct-to-consumer platforms, a highly personalised fan experience and virtual reality revolutionising the in-stadium experience, and artificial intelligence dynamically curating football content based on individuals’ data.


Endorphina Press Releases

Endorphina releases its newest title – Jolly Queen!



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One of the top casino game providers, Endorphina, has announced the release of its brand-new title, Jolly Queen, which will join its portfolio on April 27th. Jolly Queen is a 5-reel, 5-row fruit slot with 50 fixed paylines, introducing players to the lifestyle of the nobles.

On top of the aristocratic ambiance, Jolly Queen provides players with Free Games, allowing them to master the reels. During the Free Games, at least one Expanding Wild Joker is guaranteed to appear on the screen.

Furthermore, Jolly Queen also features the Royal Treasures Pick Game, enabling players to get a taste of the noble lifestyle. In the Bonus Game, players can choose from three gold-filled treasure chests, containing prizes of 10x, 30x, and 50x their total bets.


The post Endorphina releases its newest title – Jolly Queen! appeared first on European Gaming Industry News.

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Latest News

Kambi Group’s AI-powered trading division Tzeract enters into Bet Builder partnership with European operator kwiff



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Tzeract to provide its leading Bet Builder product in the cutting-edge supplier’s first commercial partnership

Kambi Group plc, the world’s trusted sports betting partner, today announced its AI-powered trading division Tzeract has partnered with kwiff to provide its powerful Bet Builder product to the innovative sports betting operator.

The partnership represents the first commercial deal for Tzeract since it was officially launched as a standalone division earlier this year, marking a significant step forward for Kambi as it continues to expand its range of modular services.


Tzeract will initially provide kwiff with its industry-leading Bet Builder football product ahead of the highly anticipated Euro 2024 football tournament, ensuring kwiff customers enjoy an unparalleled betting experience throughout the competition. Additional sports will be added during the course of the partnership.

Unlike other third-party products, Tzeract’s Bet Builder has been designed to seamlessly integrate into an operator’s existing sportsbook and can utilise either the operator’s existing pricing or leverage Tzeract’s AI-generated odds. Working with kwiff, the super-charged betting operator, known for its proprietary platform, sportsbook and innovative modular tech stack, presented Tzeract both of these opportunities.

Having powered football pricing for the Kambi network since 2022, Tzeract is on a mission to establish a new standard in sports betting by providing an indispensable service which empowers operator innovation and makes it possible to bet on anything, at any time.

As part of the Kambi Group, Tzeract benefits from Kambi’s vast network data to inform its state-of-the-art AI-powered algorithmic trading capabilities in combination with increasingly rich sports data.

David Jacquet, Interim Managing Director at Tzeract, commented: “I am thrilled to announce Tzeract’s inaugural commercial partnership which will enable us to demonstrate the full power of Tzeract outside of the Kambi network for the first time. To work with such an innovative sportsbook like kwiff will provide the opportunities to build the world’s most exciting and intuitive betting experiences together.”


Niklas Fallsjo, Head of Sportsbook Innovation at kwiff, added: “We are delighted to partner with Tzeract and integrate their market-leading Bet Builder product into our proprietary sportsbook. This innovative solution perfectly aligns with our commitment to providing our customers with an unrivalled and entertaining betting experience. We are confident that the addition of Bet Builder will be a hit with our players.”

The post Kambi Group’s AI-powered trading division Tzeract enters into Bet Builder partnership with European operator kwiff appeared first on European Gaming Industry News.

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Exclusive Q&A w/ Steven Paton, Commercial Director at Wise Gaming



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Could you describe the range of products and services that Wise Gaming offers? What makes them unique or appealing to potential clients?

Wise Gaming is the fastest-growing, Complete platform offering both White-Label & Turnkey Solutions. The Wise Gaming solutions are built from our team’s extensive experience: 15 years B2C and 10 years B2B. We know the importance of a truly modular approach, allowing our partner the ability to obtain our entire solution or individual components to enhance what they already have.

In what regions or markets does Wise Gaming primarily operate? Are there any plans for expansion into new territories?


Our focus has been on both the European & LatAm Continents. With enormous success in our B2C operations, we are relying on our extensive experience. We believe the balance between established & emerging markets brings both knowledge and the ability to learn and adapt, truly focusing on our partners needs without limitations.

2025 will be Wise Gaming’s year of expansion! 2024‘s goal is about building on our success in EU & LatAm whilst planning next years’ growth in both Africa & Asia.

What technologies does Wise Gaming employ to deliver its iGaming solutions? Can you highlight any proprietary technologies or platforms that differentiate your offerings?

From our 15 years of B2C success, we felt that we understood both the pleasure points and pain points that most operators face on a daily & weekly basis. Therefore, we build our Wise Gaming solutions with a customer-centric approach, How can we support our partners to support their customers. We diligently sourced the industry’s best-in-class providers for both our Sportsbook & Casino content, utilizing Enterprise software to provide the most robust offering in the iGaming industry.

Our dedicated in-house teams visualize, build and enhance our Proprietary systems for each of our Partner’s needs, making each of our partners brands Unique.


In what ways does Wise Gaming prioritise security and data protection within its technology infrastructure?

As previously mentioned, our customer-centric approach is vitally important to Wise Gaming and our Partners! Providing the correct technology and experience to our partners is key to having a successful KYC, AML, Due Diligence and Data Protection process. We opted for Amazon AWS solutioning to provide market-leading security, Encrypted databases & data storage, penetration resilience, DDoS attack elimination, dedicated Back-Office segmentation and User-based access, protecting player data while safeguarding our partners operations.

What are the current trends or challenges you’re seeing in the iGaming market? How is Wise Gaming adapting to these changes?

The speed in which technology advances is always a challenge for any provider. The key is to know your markets, the players, the accessibility of online entertainment such a sports betting & casinos and implement the technology that meets these variables. Everyone is talking about AI & Machine learning, and rightly so! With such advancements AI & Machine Learning models, it would be irresponsible not to utilize them. Whether it’s for Player customisation, Events based recommendation or supporting operational needs such as RG, KYC & AML, AI & machine Learning should be used to ENHANCE human interaction, not replace. At Wise Gaming, we have already implemented AI & Machine Learning models to provide the unique edge to our partners.

Also localized content is important. Every market is its own unique playground with their own specific cultural identities. Knowing these identities and becoming an expert in these will not only assist in the acquisition of players, it signifies a brand’s genuineness and authenticity to that market and allows greater player retention. At Wise Gaming we have already implemented A.I & Machine Learning models


How does Wise Gaming ensure compliance with regulations in various jurisdictions? How important is regulatory adherence in your sales approach?

I will answer these 2 questions together. The market is experiencing a shift in regulation, and compliance. MGA & CGA license domination has been challenged, with more and more markets opting for tighter safety measures and implementing their own self-regulated approach. This brings safety to players and trust.

Working alongside regulators will always help, and more importantly, we can learn from each other. Adhering to regulation is ultimately for a player’s safety and that is paramount for the industry’s longevity. Wise Gaming continuously enhances its platform to conform with regulations, making it safe and reliable for our partners.

What are the key factors potential clients considering when choosing an iGaming provider, and how does Wise Gaming address these factors in its offerings?

As previously mentioned, experience and knowledge are key attributes from both an operational and technical aspect. “You can’t plant apple trees and expect to get oranges!” Wise Gaming’s experience & knowledge puts us, and our partners, at the forefront of each market, allowing substantial growth and higher ROI.


Time to market should also be a priority. Whilst most Providers offer 2-4 months implementation time, Wise Gaming can deploy your platform within 2-4 weeks, giving us the competitive edge in a highly competitive space.

How does Wise Gaming incorporate feedback from clients into product development and improvement?

Experience and knowledge are simply 1’s learning over time. Our approach at Wise Gaming is that of a learning mentality, “you are never too old to learn!” iGaming is rich in experts – We trust our Partners, and they trust us, it’s the unification that builds long-term partnerships. We have 2 ears and 1 mouth, use them in that order!

What are the future goals and plans for Wise Gaming? Any upcoming innovations or developments you can share?

Our goal is to continue providing a reliable and robust platform, listening and delivering an innovative and unique solution for each of our Partners.


Innovative Developments – If we tell everyone, they won’t be innovative 😉 However, what I can say is that we are focused on “advanced”, real-time localised AI recommended content both Casino & Sportsbook.


The post Exclusive Q&A w/ Steven Paton, Commercial Director at Wise Gaming appeared first on European Gaming Industry News.

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