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Baltics

Hacksaw Gaming Launches in the Baltics with Betsafe Lithuania

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Hacksaw Gaming has officially gone live with its exceptional portfolio of games on Betsafe Lithuania!

On the 24th of November, Hacksaw Gaming graced the online casino with leading titles including Chaos Crew, Wanted Dead or a Wild and RIP City. The thrills do not end there, as Betsafe promises another batch to hit the Lithuanian screens by Q1 of 2024.

Hacksaw Gaming announced its affiliation with Betsson in January 2021, and has since fine tuned the collaboration by leaving its mark across a plethora of regulated markets. However, the long-awaited launch with Betsafe Lithuania marks a significant milestone of particular notability, as Hacksaw games are popularized across a jurisdiction where iGaming is flourishing at a rapid rate, bringing a unique gaming experience to Lithuanian players.

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Betsafe Lithuania stands proud at the top of the leaderboards, holding its spot in the top 3 each and every quarter. Betsson, known for its commitment to delivering a top-grade gaming platform, is the perfect partner for Hacksaw Gaming’s innovative and high-quality game content.

In a joint statement, representatives from Hacksaw Gaming and Betsafe Lithuania express their enthusiasm with the new partnership. “This is going to be an unparalleled gaming adventure as Hacksaw Gaming takes the spotlight with Betsafe Lithuania” said Marcus Cordes, CEO of Hacksaw Gaming. Aurimas Silys, Head of Betsafe Lithuania added, “We are very thrilled to add the brilliant content of Hacksaw Gaming to our outstanding casino portfolio and expand our cooperation even further in 2024”.

Baltics

Lithuania Mulls Cracking Down on Gambling Ads

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Lithuanian MPs have registered amendments to the Gambling Law proposing to further tighten gambling advertising in the country as of 2025.

Around 50 MPs, mostly from the ruling majority, have signed the amendments proposing to prohibit the dissemination of information of the gambling companies sponsoring any public events, activities, natural or legal persons.

If adopted, the amendments would eliminate the advertising of betting, wagers, and casinos on television, in newspapers, magazines, or news websites and on street billboards. Neither the names nor the logos of gambling operators could appear on the jerseys of athletes and in arenas during the sporting events.

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Companies would only be able to publish information on the types of gambling at the gambling venue or on the company’s website, the address of which is specified in the Gambling Regulation.

It is proposed to allow gambling companies to publish information on gambling only in publications aimed at professionals in the business. They could advertise their name and brand on their head office building or gambling venue.

Lithuanian MPs have started considering tightening the requirements for gambling advertising amid allegations that Šarūnas Stepukonis, a former BaltCap Infrastructure Fund partner, has embezzled and gambled away millions of euros of the fund’s money.

The initiator of the amendments, Mindaugas Lingė of the ruling conservative Homeland Union, has previously said that last year the total revenue of gambling operators amounted to 222 million euros, up from 103 million euros in 2020.

The amount spent on advertising in the gambling business doubled from 6.36 million euros in 2020 to 12.73 million euros in 2023. Gambling operators’ profits increased from 20 million euros in 2020 to more than 53 million euros in 2022.

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Baltics

IGT Signs 12-Year Contract Extension with UAB Perlas Network in Lithuania to Deploy Upgraded Central System Software

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International Game Technology PLC announced that its subsidiary, IGT Global Solutions Corporation, has extended its contract with UAB Perlas Network (“Perlas”) for an additional 12 years until 2035. As part of the agreement, IGT will provide upgrades to the Lottery’s central retail system including advanced software and user interfaces.

“Upgrading Perlas’ central system with IGT technology will help us optimize and elevate the country’s most popular and exciting lottery games,” said Mindaugas Marcinkevičius, UAB Perlas Network CEO. “We look forward to implementing IGT’s upgrades and are pleased to continue this successful relationship for another 12 years.”

“The technology enhancements being provided to Perlas are backed by IGT’s decades of lottery industry leadership and experience,” said Jay Gendron, IGT Chief Operating Officer Global Lottery. “This upgraded technology will introduce an administration portal that will enable the Lottery to view and manage all applications and back-office functions, helping to improve efficiencies and maximize profitability.”

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The Lottery has been a customer of IGT’s since 1994. In 2023, IGT announced that it signed a contract with Euloto UAB (Perlas’ dependent company) to deploy its advanced cloud-based remote game server and at least 12 eInstant games per year.

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Baltics

Spinomenal goes live in Lithuania with Optibet partnership

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Leading iGaming content provider, Spinomenal has extended its successful partnership with Optibet to take its games into the regulated Lithuanian market. Spinomenal first started working with Optibet a while ago when it launched its games with the operator in Estonia and Latvia.

The library of slot content for Lithuania is being integrated via Light & Wonder’s OpenGaming™ platform. Optibet’s Lithuanian players will be able to engage with Spinomenal’s extensive collection of exciting games that stars Majestic King, Poseidon’s Rising, Times of Egypt, Book of Rampage and Lucky Jack – Lost Jungle.

Lior Shvartz, CEO for Spinomenal commented: “Optibet is a huge player in the Baltic region where we have already had significant success within the Estonian and Latvian markets. We’re thrilled to go live in Lithuania with such a strong partner.”

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Davit Khatiashvili, CPO for Optibet commented: “After a very successful launch in Latvia & Estonia, we are pleased to offer Spinomenal games to our Lithuanian customers.”

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