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PLAYOJO LAUNCHES IN DENMARK

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PLAYOJO LAUNCHES IN DENMARK

Operator expands presence in Scandinavia with latest launch, ramps up marketing activity in Sweden

 

Fast-growing online casino operator, PlayOJO, has set its sights on Scandinavian dominance after launching to players in Denmark today.

The disruptive challenger brand has already made a big impression in the UK market with its unique approach to responsible gambling.

The operator is open and honest with its terms and conditions, marketing, promotions and bonuses, and believes the money players win should be theirs.

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Its innovative OJOplus offering rewards players with cashback on every single wager – whether they win or lose – which can be withdrawn into their wallet at any time.

All bonuses and rewards come with no wagering requirements, so what players see is what they get – it’s that simple.

To coincide with its Denmark launch, PlayOJO is ramping up marketing spend in Sweden where it has already built a significant player base. It is going full-bore with an €8m TV campaign, as well as additional placements in digital media, local and national press, billboards and sponsorship. The campaign will launch early next year, and will see PlayOJO become one of top three online casino ad spenders in Sweden, just as it is in the UK.

This will help support PlayOJO’s recent launch with Yggdrasil Gaming, allowing Swedish players to access smash hits such as Jungle Books and Vikings go Berzerk.

Ohad Narkis, from PlayOJO, said: “We are delighted to have flicked the switch on PlayOJO in Denmark, further strengthening our position in the Nordics. Our unique approach to responsible gambling, and the open and honest way we reward players, sets us aside from our rivals. We will be supporting this launch with increased marketing activity in Sweden, as we look to gain a larger share of the Scandinavian market. We are confident Scandinavian players will accept our brand principals and unique value proposition with open arms. A big part of that success comes from having the top games from the best suppliers, so our deal with Yggdrasil will prove crucial to our success in the region.

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PlayOJO launched in the UK in  February 2017, and has already taken the market by storm with its “for the players” ethos.

This approach has seen PlayOJO receive nominations for two categories at the EGR Operator Awards 2017 – Rising Star and Socially Responsible Operator.

The post PLAYOJO LAUNCHES IN DENMARK appeared first on Eastern European Gaming – News – Interviews – Legal Market Updates – Premium Reports – Events – Directory.


Source: EEGaming.

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Digicode

Digicode Appoints Itai Zak as Executive Director for iGaming Division

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Digicode, a leading provider of innovative software solutions, has appointed Itai Zak as Executive Director for the iGaming division. In this role, Itai will drive the growth and strategic direction.

With over 15 years of experience in the iGaming industry, Zak brings a wealth of knowledge and expertise to Digicode. He has a proven track record of successfully leading and scaling businesses in the online gaming sector, gaining experience as the CEO of SBTech, GoWild Gaming, and Spiral Solutions.

Under Itai’s visionary leadership, GoWild Casino not only seamlessly transitioned to a state-of-the-art iGaming platform but also achieved an astounding 450% increase in profitability, driven by Itai’s strategic expansion into new markets and his ability to build and lead a formidable team of over 300 professionals.

At SBTech, Itai was instrumental in redefining the company’s sales, marketing, and business development approach, transforming SBTech into a leading provider of turnkey sports betting and iGaming solutions. His efforts have helped grow the company from 60 to over 600 employees across multiple global locations, with significant year-on-year growth in net profit.

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Itai’s appointment is a testament to the company’s commitment to innovation, excellence, and strategic growth within the iGaming sector. His proven track record in navigating complex regulatory environments, coupled with his forward-thinking approach to product and market strategy, positions Digicode for exciting advancements in its iGaming offerings.

“We are thrilled to have Itai Zak join our team. His deep understanding of the iGaming landscape and leadership skills will be invaluable as we continue to innovate and expand our foothold in this dynamic industry. Also, Itai’s proven track record in navigating complex regulatory environments, coupled with his forward-thinking approach to product and market strategy, positions Digicode for exciting advancements in its iGaming offerings,” Max Maslii, President and global CEO at Digicode, said.

In his new role, Zak will develop and execute Digicode’s iGaming strategy, focusing on driving revenue and growth. He will work closely with the product development and sales teams to deliver cutting-edge solutions tailored to the unique needs of iGaming operators.

“I am excited to join Digicode and lead their iGaming division. Digicode has a proven track record of delivering innovative software solutions, and I am eager to contribute to their continued success in the iGaming market,” Itai Zak said.

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City Center Online

Pragmatic Play Goes Live with City Center Online in Argentina

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Pragmatic Play, a leading content provider to the iGaming industry, is enhancing its standing in Argentina and is now live with City Center Online.

Taking its leading Slots portfolio to the online casino, City Center Online’s players are now set to benefit from leading titles, including award-winning hits like Sugar Rush and Gates of Olympus as well as more recent releases from Pragmatic Play’s ever-expanding portfolio such as Pub Kings and Mustang Trail.

This latest agreement follows a series of partnerships that Pragmatic Play has struck across the regulated LatAm markets, combined with several regional industry awards, further cements its position as the leading supplier in Latin America.

Victor Arias, VP of Latin American Operations at ARRISE powering Pragmatic Play, said: “We are delighted to announce Pragmatic Play’s agreement with City Center Online as the brand continues its upward trajectory and supply even more LatAm operators with its acclaimed, industry-leading titles.

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“With Pragmatic Play’s renowned slot library now live on the platform, we are confident they will be a hit with City Center Online’s players, and we look forward to see its content provision expanding even more in the near future.”

Samanta Zio, Online Gaming Manager at City Center Online, said: “The quality and brand recognition that is brought on by Pragmatic Play games cannot be understated and we are delighted to now offer its portfolio to our players.

“Underpinning our commitment to providing premium gaming experiences to audiences in Argentina, we are confident this partnership is a momentous win for City Center Online.”

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iGaming Industry

Pragmatic Play Adds TriunfoBet to Growing List of Latin American Partners

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Pragmatic Play, a leading content supplier to the iGaming industry, will soon bring its dynamic multi-product portfolio to more customers with Venezuelan operator TriunfoBet, encompassing its Slots, Live Casino, and Virtual Sports offering as part of the deal.

The supplier has continued to build on its impressive Live Casino offering with the launch of Treasure Island. The action-packed gameshow follows in the footsteps of similar hit titles such as Sweet Bonanza Candyland and Snakes & Ladders Live which are also fan favorites across LatAm.

In addition, casino classics such as Roulette and Blackjack will be brought to an even wider audience in the region thanks to this latest tie-up.

Pragmatic Play’s renowned Slot portfolio will promptly be available for TriunfoBet players to enjoy including new titles such as Gates of Olympus 1000 in addition to Christmas-themed versions of its player-favourite franchises including Big Bass Christmas Bash and Sugar Rush Xmas.

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Rounding off the collection is Pragmatic Play’s Virtual Sports which delivers cutting-edge 3D renderings of popular sports betting markets that match real-life equivalents across horse and greyhound racing, football, and motorsport.

The new agreement with TriunfoBet further boosts Pragmatic Play’s profile across the LatAm market as it cements itself as the industry-leading supplier in the region.

Victor Arias, VP of LatAm Operations at ARRISE powering Pragmatic Play, said: “Pragmatic Play’s content has become a household name in LatAm, and we are confident that TriunfoBet will achieve similar levels of success as other partners. The LatAm market continues to be a key area of expansion for Pragmatic Play, as evidenced by the consistent stream of new partnerships launched each month. TriunfoBet is the perfect addition to Pragmatic Play’s growing portfolio of partners in this region.”

Luis Lizarazo, CEO of TriunfoBet, said: “We strive to provide our players with an exceptional experience on our platform, and our latest partnership with Pragmatic Play allows us to significantly enhance our offering with their extensive range of products. Pragmatic Play’s remarkable growth in Latin America has been truly impressive, and we are thrilled to be among their latest partners. We are confident that their Slots, Live Casino, and Virtual Sports will be met with the same resounding success they have garnered worldwide.”

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