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iGaming Industry

An Open Response to Mattha Busby & The Guardian



Betting Gods reply to The Guardian

Darren Moore’s (Betting Gods) response to this piece posted in The Guardian on 1st September.


Let’s begin with the obvious; this is a terrible piece of journalism. It doesn’t represent what a good tipster site does, and it doesn’t understand even the basics of how tipsters operate.

Our message to you, Mattha Busby, is that we don’t hold it against you. We understand it can be difficult to understand a service that genuinely wants to make people money. We understand why you would assume there’s an underhand plot to rip people off.

What you need to understand is that you’re wrong. Please, come to Malta, we’ll introduce you to some people that actually understand the industry. Or at the very least, take up our offer of a complimentary membership of so you can see the potential of a truly professional tipster site.


While you’re considering our offer, we have a few comments to make about your article.

1. “Operators have a vested interest in seeing their tips lose because they take up to a 30% cut of the losses their followers make to bookmakers.”

We feel like this is an over-generalised argument that doesn’t get the way the industry works. On the surface, it does sound like it might work for tipster sites to deliberately post losing tips to earn 30% of the losing bet. But how is that a sustainable business model? It would very, very quickly ruin their whole premise of the tipster’s business.

Successful tipster sites actually make money by collecting subscription fees from satisfied customers. If the tips they give are regularly losers, then why would anyone continue to subscribe? The argument that tipsters are in cahoots with bookmakers suggests they’ll spend time and energy on building up a following before quickly doing them a disservice. It makes no sense and shows the little to no research behind the article.

2. “Such tipsters, who work from home, frequently recommend accumulator bets that experts say represent bad value.”


First, we would argue about the suggestion that accumulators are aggressively pushed on the customer. Betting Gods, as one good example of how tipsters usually operate, regularly promotes a number of different wager options. The important thing is that we suggest contenders with a good chance of taking the glory and we’ll always look for the best option to make you a profit.

That said, we may sometimes suggest an accumulator as they can be a great option for a big win. Especially as you only need a low stake to set you up. Working out the odds and relationships between the different bets requires a keen nose – the knowledge of an excellent tipster can be invaluable.

3. There are “grave concerns about terms which appear to bamboozle rather than help customers make informed choices”.

One of the worst parts of this barely researched article is that it reduces the average person following a tipster page to an idiot that blindly follows the tipster’s opinion. At the end of the day, the page’s followers are gambling their own money and are usually educated about the odds and risk they’re taking on.

In practice, tipster sites are run on either community-driven tips (given by users to other users) or suggested tips that no one forces anyone to follow. The suggestions made are great for research, or a starting point for further research, but they are neither presented, nor expected to be, guaranteed, sure-fire winners. Sports are a dynamic and unpredictable arena, and while a great tipster calls on every reserve of information, skill and ideas at their disposal – no one can read the future.


A good tipster is a guide, a source of information, a friend in the know. But just like every other aspect of modern life, personal decisions and judgement are vital in your own success. It’s a shame that Guardian journalist Mattha Busby didn’t have the personal judgement to look into the industry he chose to so poorly take down.

Mattha, if you’re reading, the invitation stands. Take the time to see what we do (we’ll even pay for your flights!). We can’t wait to show you how following a professional tipster can change your outlook. After all, as long as you’re not in touch with us and our stream of knowledgeable information, it’s only you that’s losing out.

The post An Open Response to Mattha Busby & The Guardian appeared first on Eastern European Gaming – News – Interviews – Legal Market Updates – Premium Reports – Events – Directory.

Source: EEGaming.



Digicode Appoints Itai Zak as Executive Director for iGaming Division





Digicode, a leading provider of innovative software solutions, has appointed Itai Zak as Executive Director for the iGaming division. In this role, Itai will drive the growth and strategic direction.

With over 15 years of experience in the iGaming industry, Zak brings a wealth of knowledge and expertise to Digicode. He has a proven track record of successfully leading and scaling businesses in the online gaming sector, gaining experience as the CEO of SBTech, GoWild Gaming, and Spiral Solutions.

Under Itai’s visionary leadership, GoWild Casino not only seamlessly transitioned to a state-of-the-art iGaming platform but also achieved an astounding 450% increase in profitability, driven by Itai’s strategic expansion into new markets and his ability to build and lead a formidable team of over 300 professionals.

At SBTech, Itai was instrumental in redefining the company’s sales, marketing, and business development approach, transforming SBTech into a leading provider of turnkey sports betting and iGaming solutions. His efforts have helped grow the company from 60 to over 600 employees across multiple global locations, with significant year-on-year growth in net profit.


Itai’s appointment is a testament to the company’s commitment to innovation, excellence, and strategic growth within the iGaming sector. His proven track record in navigating complex regulatory environments, coupled with his forward-thinking approach to product and market strategy, positions Digicode for exciting advancements in its iGaming offerings.

“We are thrilled to have Itai Zak join our team. His deep understanding of the iGaming landscape and leadership skills will be invaluable as we continue to innovate and expand our foothold in this dynamic industry. Also, Itai’s proven track record in navigating complex regulatory environments, coupled with his forward-thinking approach to product and market strategy, positions Digicode for exciting advancements in its iGaming offerings,” Max Maslii, President and global CEO at Digicode, said.

In his new role, Zak will develop and execute Digicode’s iGaming strategy, focusing on driving revenue and growth. He will work closely with the product development and sales teams to deliver cutting-edge solutions tailored to the unique needs of iGaming operators.

“I am excited to join Digicode and lead their iGaming division. Digicode has a proven track record of delivering innovative software solutions, and I am eager to contribute to their continued success in the iGaming market,” Itai Zak said.

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City Center Online

Pragmatic Play Goes Live with City Center Online in Argentina





Pragmatic Play, a leading content provider to the iGaming industry, is enhancing its standing in Argentina and is now live with City Center Online.

Taking its leading Slots portfolio to the online casino, City Center Online’s players are now set to benefit from leading titles, including award-winning hits like Sugar Rush and Gates of Olympus as well as more recent releases from Pragmatic Play’s ever-expanding portfolio such as Pub Kings and Mustang Trail.

This latest agreement follows a series of partnerships that Pragmatic Play has struck across the regulated LatAm markets, combined with several regional industry awards, further cements its position as the leading supplier in Latin America.

Victor Arias, VP of Latin American Operations at ARRISE powering Pragmatic Play, said: “We are delighted to announce Pragmatic Play’s agreement with City Center Online as the brand continues its upward trajectory and supply even more LatAm operators with its acclaimed, industry-leading titles.


“With Pragmatic Play’s renowned slot library now live on the platform, we are confident they will be a hit with City Center Online’s players, and we look forward to see its content provision expanding even more in the near future.”

Samanta Zio, Online Gaming Manager at City Center Online, said: “The quality and brand recognition that is brought on by Pragmatic Play games cannot be understated and we are delighted to now offer its portfolio to our players.

“Underpinning our commitment to providing premium gaming experiences to audiences in Argentina, we are confident this partnership is a momentous win for City Center Online.”

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iGaming Industry

Pragmatic Play Adds TriunfoBet to Growing List of Latin American Partners





Pragmatic Play, a leading content supplier to the iGaming industry, will soon bring its dynamic multi-product portfolio to more customers with Venezuelan operator TriunfoBet, encompassing its Slots, Live Casino, and Virtual Sports offering as part of the deal.

The supplier has continued to build on its impressive Live Casino offering with the launch of Treasure Island. The action-packed gameshow follows in the footsteps of similar hit titles such as Sweet Bonanza Candyland and Snakes & Ladders Live which are also fan favorites across LatAm.

In addition, casino classics such as Roulette and Blackjack will be brought to an even wider audience in the region thanks to this latest tie-up.

Pragmatic Play’s renowned Slot portfolio will promptly be available for TriunfoBet players to enjoy including new titles such as Gates of Olympus 1000 in addition to Christmas-themed versions of its player-favourite franchises including Big Bass Christmas Bash and Sugar Rush Xmas.


Rounding off the collection is Pragmatic Play’s Virtual Sports which delivers cutting-edge 3D renderings of popular sports betting markets that match real-life equivalents across horse and greyhound racing, football, and motorsport.

The new agreement with TriunfoBet further boosts Pragmatic Play’s profile across the LatAm market as it cements itself as the industry-leading supplier in the region.

Victor Arias, VP of LatAm Operations at ARRISE powering Pragmatic Play, said: “Pragmatic Play’s content has become a household name in LatAm, and we are confident that TriunfoBet will achieve similar levels of success as other partners. The LatAm market continues to be a key area of expansion for Pragmatic Play, as evidenced by the consistent stream of new partnerships launched each month. TriunfoBet is the perfect addition to Pragmatic Play’s growing portfolio of partners in this region.”

Luis Lizarazo, CEO of TriunfoBet, said: “We strive to provide our players with an exceptional experience on our platform, and our latest partnership with Pragmatic Play allows us to significantly enhance our offering with their extensive range of products. Pragmatic Play’s remarkable growth in Latin America has been truly impressive, and we are thrilled to be among their latest partners. We are confident that their Slots, Live Casino, and Virtual Sports will be met with the same resounding success they have garnered worldwide.”

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