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Affiliate Interviews: Faith Knott of MadAboutLottery.com

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Meet Faith Knott of Madaboutlottery.com! Faith is new to the industry but is running MadAbout Media Ltd‘s brand new portal Madaboutlottery.com.

 

Name: Faith Knott
Age:23
Hometown: Widnes
Living in: Widnes
Favorite Food: Chicken Nuggets
Must Read Book: The Secret
Profession/Job title: Web Administrator

GAV: Hi Faith, first of all, tell us and our readers as well a little bit about yourself. How did your career start in the industry? What was the key idea of developing this great online lottery comparison site?

Faith: Hi, I first started in the industry about 15 months ago. Previously I was in the retail and sales industry and seen this job advertised and thought I’d try my hand at online marketing sales. When I started at MadAbout Media they had already established online bingo and casino comparison sites, and lottery seemed the next logical gaming niche to target.

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GAV: Since there are thousands and thousands of online lottery websites in this niche out there, where do you think MadAboutLottery.com stands now?

Faith: MadAboutLOTTERY.com launched about 12 months ago so it is still pretty new but we have 100% unique content, dedicated social channels and have fantastic working relationships with lottery affiliate managers. So hopefully in the next 12 months it will be a well established online lottery comparison site.

GAV: How do you see the UK online lotto market at this moment?

Faith: Lottery in the UK is huge at the moment, specially with all the different variations of lotto games and syndicates. These are just two of the reasons that we want to advertise lottery as players, like in other niches, love variety.

GAV: How about the Irish one?

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Faith: Just like the UK and lotteries all over the world, the Irish market is huge and has the potential to become bigger still.

GAV: In your opinion what are the strong points of MadAboutLottery.com and what makes it stand out from the other UK niche websites/directories?

Faith: As mentioned earlier, the site has trustworthy content plus dedicated affiliate managers helping us to push their brands by offering MadAbout Lottery players unique offers and bonuses.

GAV: How did you start and most of all what bumps did you have to overcome at the beginning?

Faith: We have a slots comparison site http://www.mobileslotsites.com/ that ranks really well and a site template that helps players navigate the site easily, so we used the tried and tested template with the lottery site and that seems to be working great for us. There wasn’t really many bumps to overcome but the main obstacle was the language barrier with affiliate managers from overseas lotteries.

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GAV: We have found some great quality content on the site. Are you writing it by yourself or do you have a team of people writing for you – with you? How many lotto site reviews are there on your website? 

Faith: We have a dedicated writer for MadAbout Lottery who sign up to all the different brands. They play the games, they check the promotions that are advertised work whether it be a deposit bonus or free tickets. At the moment we have just under 50 reviews, these include all different national lotteries plus sites that offer syndicate options. As and when new lotteries and lotto games become available we will add them to the site to give our players more options.

 

MadAbout Lottery

 

GAV: How do you manage to keep the content fresh and relevant on your website, when a lot of fluffy and nonsense appear on the Internet non-stop?

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Faith: We keep the content fresh by visiting the brands we advertise and being in communication with their affiliate managers almost on a daily basis. This helps us make sure bonuses, offers and the latest promotions are always up to date on our site and social channels such as Facebook and Twitter.

GAV: We are more than sure that you receive messages from Affiliate Managers on a daily basis showcasing their best products. You of course select them by the brands they work with; but what are your thoughts on how a real Affiliate Manager-Affiliate relationship should be built?

Faith: All the affiliate managers I work with are professional, friendly and approachable. Although I’ve had emails from affiliate managers who don’t introduce themselves in their email and almost demand to be added to our site and to take up the homepage in the best converting positions. I believe that a real Affiliate Manager/Affiliate relationship should be almost like a friendship as well as a professional business relationship, after all we are all working towards the same goal.

GAV: How do you see the future of the online/landbased lotto industry? For instance, will it become a truly global phenomenon? What about the UK market’s future?

Faith: I think the UK and global lottery markets will only get bigger and better. With the emergence of mobile and tablet gaming people can buy tickets any time of the day wherever they are. Plus lottery sites also offer instant games so players can play a variety of games while they wait for the lottery numbers to be drawn.

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GAV: Tell us one change that you want to see in the lotto affiliate ecosystem?!

Faith: Regular payment dates and realistic thresholds would be ideal. Some thresholds are far to high and can take a few months to hit. Another would be access to more tools such as live lottery XML feeds and direct landing page links to the different lotto’s.

GAV: Do you have any advise you would like to offer to newbies who are looking to venture into this great industry!?

Faith: Being a newbie myself I’ve already seen the benefits, I’ve attended a few conferences and met some fantastic business contacts/friends. The affiliate managers even run competitions which benefit us affiliates, I myself was lucky enough to win such a competition from attending LAC. So if you are new to the industry and you feel like giving up, don’t, as the perks are fantastic.

GAV: Do you attend any iGaming/online casino conferences? If so, which one is your favourite and what is your most fun experience?

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Faith: I’ve attended a few conferences but LAC was by far the best. I was looking forward to attending AAC but unfortunately can’t attend, but there is always next year or maybe I’ll be at Berlin at the end of this year.

GAV: What do you think the chances are for Eastern Europe to become a potential gaming hotspot in the future? Where do you think the region must improve upon?

Faith: The Eastern European market, like any other market world wide has the potential to become a gaming hotspot. If their market is regulated and policed correctly it should do really well.

GAV: Where would you like to travel in Eastern Europe?

Faith: I would like to travel to Poland, it looks a lovely country and a nice short getaway for a city break.

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GAV: Where you wouldn’t want to travel in Eastern Europe?

Faith: I’ve never really thought about it, but there are a lot of beautiful cities in Eastern Europe, as long as it was safe I would travel to most places.

GAV: How about a favourite celebrity, do you have one one?

Faith: I’d probably say Channing Tatum, because whats no to like 😉

GAV: What is your opinion about the Gambling Affiliate Voice?

Faith: I’m a regular visitor to the Gambling Affiliate Voice to keep up to date with upcoming events and certified websites. It is a fantastic site for an affiliate such as myself 🙂

GAV: Thanks for the interview Faith, it was a real pleasure. We wish you all the best and Happy Birthday to MadAbout Lottery!!!

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If you would like to suggest subjects for future affiliate interviews, be sure to send your suggestions to: [email protected] .

 

The post Affiliate Interviews: Faith Knott of MadAboutLottery.com appeared first on The Gambling Affiliate Voice.


Source: GamblingAffiliateVoice

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WA.Technology appoints Waldir Marques as Director of Regulatory Affairs

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WA.Technology, a leading B2B iGaming solutions provider, is thrilled to announce the appointment of Waldir Marques as its new Director of Regulatory Affairs—this key addition to WA.Technology’s leadership team fortifies the company, particularly in light of recent regulatory changes in Brazil.

Waldir Marques, the former CEO of the government-backed lottery syndicate CAIXA Loterias S.A., brings a wealth of experience and an outstanding track record in iGaming regulation. His high-profile role at Brazil’s CAIXA Loterias S.A., a company renowned for its commitment to ethics, integrity, and transparency, has honed his skills in ensuring strict adherence to regulatory requirements – a crucial asset for WA.Technology’s operations. Waldir’s insights and expertise will be invaluable in bringing credible and knowledgeable advice to clients, opening the door for bigger and better opportunities in a legally compliant way.

“With the latest regulatory developments in Brazil, Waldir’s profound understanding of the legal landscape will be instrumental in guiding our expansion efforts in the country and the wider Latam market,” said Tim Scoffham, CEO of WA.Technology. “His appointment proves our commitment to operating within legal compliance, ensuring our clients receive exceptional service and the peace of mind that comes with rigorous regulatory adherence.”

Waldir’s curriculum vitae is a testament to his breadth of knowledge and experience in the field. His roles as Director-President & CEO at CAIXA Loterias S.A. and  Subsecretary of Regulation of Lotteries, Prizes and Sweepstakes at the Ministry of Economy, Brazil, highlight his capabilities in navigating the regulatory environment of the Brazilian market and beyond. His team leadership and governance skills further solidify his fit for this pivotal role.

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“I am excited to start this new chapter with WA.Technology and contribute to its growth in the Latam region,” said Waldir Marques. “Ensuring compliance and fostering a trustworthy environment for our clients is my top priority. I look forward to helping to steer the company through the evolving regulatory landscape, particularly in Brazil, in light of the ongoing changes. I’m also looking forward to taking on the challenge of bettering WA.Technology’s advancement in the broader South American market as the company branches out into other markets such as Mexico.”

Waldir Marques will be part of the WA.Technology team at ICE London 2024 and will be available at the WA.Technology stand S4-240. His presence at such a prominent event underscores WA.Technology’s commitment to expanding its reach and expertise in the flourishing Latam market.

This appointment marks a significant stride for WA.Technology in fortifying its position in Latam. WA.Technology is dedicated to upholding the highest standards of regulatory compliance and client service, and the addition of Waldir Marques to its leadership team signifies its commitment to excellence, integrity, and growth in the region.

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Axel Antillon

WA.Technology Expands in Latin America with Latam Entertainment Partnership

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WA.Technology, a key player in the Latin American iGaming market, is proud to announce a strategic partnership with Latam Entertainment, a distinguished Consulting and Advisory company for the Gaming Industry.

This collaboration further expands WA.Technology’s leadership in Latam’s iGaming sector, particularly in its planned entry into the Mexican market, solidifying its strong position in Latam.

The partnership highlights WA.Technology’s commitment to the region and will unlock significant projects with major brands, such as current established clients PixBet, F12, Headsbet, Toisbet, FazOBetAí, and PixBet.tv.

Axel Antillon, Director Comercial of Latam Entertainment, shared his views on the partnership: “The entire team at Latam Entertainment is very excited about this partnership. We see this new alliance as an outstanding collaboration due to the enormous potential of taking the WA.Technology products and brands to new levels within Mexico and other Latam markets. Our mission is to guide businesses to success with a comprehensive portfolio of services. Latam Entertainment is a crucial ally in navigating the landscape of diverse Latin American markets.

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The collaboration between WA.Technology and Latam Entertainment is founded on shared values of creative development, a commitment to quality, and a deep understanding of the iGaming landscape in Latam.

This partnership will leverage Latam Entertainment’s extensive knowledge and WA.Technology’s cutting-edge WA.Platform solutions, bespoke products, and expert-managed services, unified for producing the ultimate tailor-made Latin American iGaming experience, reinforced with localised support and expertise.

Our collaboration with Latam Entertainment will significantly strengthen WA.Technology’s healthy position in Latin America. This robust partnership will pave the way for an enhanced provision that will not only provide market-driven localised solutions that support increased revenue for operators but also elevate capabilities for first-rate player engagement and experiences. We’re excited to combine both teams’ expertise to augment the iGaming experience in this fast-growing emerging market,” commented Tim Scoffham, CEO of WA.Technology.

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Brian Goodman

Golden Matrix Reports Fiscal 2023 Financial Results With Record Revenues of $44.2 Million

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Golden Matrix Group Inc. (NASDAQ:GMGI)(the “Company”, “Golden Matrix” or “GMGI”), a developer, licensor and global operator of online gaming and eCommerce platforms, systems and gaming content, today reported financial results for its fiscal year ended October 31, 2023, including:

  •  Full-year record revenues of $44.2 million, an increase of 23% on revenues of $36 million in the comparable 12-month period ended October 31, 2022; includes record revenues of $11.8 million in the fourth fiscal quarter of 2023.
  • Net loss of $1.17 million with Adjusted EBITDA of $2.4 million* in fiscal 2023.
  • Cash and cash equivalents of $17.1 million and total assets of $35.6 million as of October 31, 2023.
  • Current liabilities of $4.48 million and no long-term liabilities as of October 31, 2023.
  • GMGI shareholders’ equity increased to $31.1 million as of 2023.
  • Current gaming operators and registered user numbers of 785 and 8.2 million, respectively, in business-to-business (B2B) traditional business.
  • Business-to-consumer (B2C) segments – RKingsCompetitions Ltd. (RKings) and Mexplay – now have over 325,000 and 61,000 registered users, respectively.
  • Management expects the acquisition of the MeridianBet Group to close during the first calendar quarter of 2024.

Revenue contributions in fiscal 2023 from GMGI’s B2B and B2C segments were $15.63 million and $28.54 million, respectively.

The net loss in fiscal 2023 was due primarily to general and administrative non-cash expenses of $2.45 million for stock-based compensation, an increase in income tax expenses of $264,257, an increase in Mexplay operation costs of $497,278, an increase in consulting fees of $296,771, and a decrease in foreign exchange gain of $269,196.

“Year after year, we continue to achieve significant improvements in revenue,” said Golden Matrix CEO Brian Goodman, who continued, “this solid momentum has delivered four consecutive years of revenue growth and shareholders’ equity increases. GMGI’s success in the past financial year was driven by our diversified portfolio, spanning B2B and B2C, in some of the fast-growing online gaming markets around the world.”

“Additionally, we further strengthened our Mexplay B2C online casino operation in Mexico,” said Mr. Goodman.

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“We believe that the results delivered over the last financial year demonstrate the ongoing resilience, competitiveness and diversification of our portfolio, IP and the sound fundamentals in the markets in which we operate,” stated Mr. Goodman.

“Increased costs incurred and investments made in our B2B and B2C platforms this past year have been critical to keeping us competitive and accelerating strong revenue growth. Our state-of-the-art gaming systems and superior gaming content continue to evolve to engage and increase our growing numbers of millions of participants,” said Mr. Goodman.

Mr. Goodman said the acquisition of the MeridianBet Group “is expected to significantly advance GMGI’s global footprint, and significantly increase revenues and profitability. There will be numerous B2B and B2C product offerings in multiple regions worldwide, and we believe that the combined company will be in a favorable position to participate in the online gambling markets in both the U.S. and Canada.”

Selective amounts stated above are rounded to the nearest $100,000, please see the Company’s Annual Report on Form 10-K for exact numbers.

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