Today you get the chance to meet Sirp who is the Managing Director of PokerListings, the world’s most comprehensive online poker guide with in-depth reviews of online poker sites and exclusive bonuses, promotions, tournaments and freerolls, Sirp is active in Igaming since 2009.
Name: Sirp de Wit
Hometown: The Hague, THE NETHERLANDS
Living in: Sliema, MALTA
Favorite Food: Italian/French cuisine
Must Read Book: Papillon (Henri Charrière)
Job title: Managing Director at HighLight Media Group
GAV: Hi Sirp, first of all tell us and our readers as well, a little bit about yourself, we want to know who Sirp really is. How did your career start in the iGaming industry? Since when are you active at PokerListings?
SDW: I graduated in 2008 in the UK and moved straight over to Stockholm, SWEDEN, after receiving a call to join a Lead Generation company (HighLight Media Group) that is active primarily in the iGaming vertical. My career started as a Site Manager for the Dutch Market and I have been with the company ever since, taking on different roles throughout the last 8.5 years and currently the Managing Director running the Poker side of the business. We control many different poker affiliate sites that generate traffic from Europe to North/South America and Asia. The biggest brand in my portfolio is PokerListings.
Out of office you will find me a lot in the park, spending time with my 2.5 year old baby girl. Other than that I will try to watch as much football as possible and enjoy good food/drinks with my better half.
GAV: Do you still remember when you first heard about poker or played it?
SDW: Yes, this was during my time as a under graduate student in the USA. We played quite some poker on campus and around that time I also got introduced to the online version.
GAV: Since there are thousands of websites and portals in this niche out there, where do you think PokerListings stands at this moment and what is that plus that the other poker portals don’t have?
SDW: PokerListings is up there with the other big players. We still hold a leading position in the industry while looking at traffic numbers, returning visitors, and value per lead. With the latter being the most important KPI.
PokerListings has a true identity which is the key to lasting in this industry. There are more poker portals that have one, but the majority of the websites don’t. They focus only on the business side, while not catering for the primary need of the customer. We, as well, are running a Poker portal that focuses on the business side in order to exist, but we do focus more on delivering for the true need of the customer, even though in most cases this is not directly connected to our business model. We cater for all different types of poker players, delivering the best strategy articles to introduce players to the game, bring the latest industry news, have the most in depth reviews, the rules covering all the different poker games, an extensive video section and even have our own annual live tournament, The Battle of Malta, taking place in Malta with a guaranteed prize pool of 500k EUR. From a business perspective we could deliver the same bottom line without half listed above, but we don’t, as we know that we fill a gap that nowadays others are leaving behind which gives us the opportunity to take on a leading role.
GAV: How do you see the online poker market/industry at this moment?
SDW: Poker industry is not what is was, and for smaller affiliates a tough environment to gain market share. However, there will always be a place for online poker affiliation within the iGaming vertical and it is now all about adjusting to a new level of normal.
GAV: What are the strong points of PokerListings and what makes it stand out from the other niche websites/guides?
SDW: Identity, history, value. We are a poker guide that is over 14 years old and has something to offer for all kinds of poker players.
GAV: We have analyzed PokerListings and found some great content. Are you writing it by yourself or do you have a team of people writing for you? How about the blog section?
SDW: We have a Content Team in place in HQ in Malta and have freelancers located all over the world. In order to be top of the game in poker affiliation, you need to deliver top notch content. You won’t survive long enough to tell the tale if you try to do this with half work. Content is King in the world of SEO. In order to keep the visitors engaged and thus the Search Engine valuing you, you need to see this as an investment rather than a cost.
GAV: Tell us about the online marketing and SEO of PokerListings, do you have someone inhouse for that our you outsourced it?
SDW: Also the marketing team is situated in HQ in Malta. We focus primarily on onsite SEO strategies. On top of that we spend time on email marketing, social media marketing, and PPC where allowed.
Our Marketing/SEO strategy has changed over the years, as we needed to adjust due to updated guidelines from the biggest Search Engines. Important to keep up to date with the latest trends as no strategy last forever and you need to keep adjusting.
GAV: How do you manage to keep the website fresh and relevant, when a lot of fluffy and nonsense appear on the Internet non-stop?
SDW: We run our own content agenda. Yes, from time to time stories need to be covered as they are too big to skip, but most of the fluffy nonsense we don’t touch. The online media landscape is changing to focus primarily on clicks and traffic in order to justify the media budgets. We keep it simple, focus on the world of poker, strategy, bonuses and a bit of fun. So far this has been serving us well.
GAV: We are pretty convinced that you receive messages from Affiliate Managers on a daily basis showcasing their best products. You, of course select them by the brands they work with. What are your thoughts on how a real Affiliate Manager-Affiliate relationship should be built, and how not?!
SDW: Yes, we do. I think –honesty- is still most important. We have worked with almost all poker brands available. And no matter how good your product pitch is, sooner than later your real performance will be public.
GAV: How does the online poker affiliate ecosystem look at this moment, how about the future? Let us in on a few secrets…
SDW: The affiliation part has seen a negative market trend over the last 7 years. However all about adjusting and setting a new strategy with new goals to reach. Still big upsides on the horizon: US market to open, South America/Asia is emerging, possible liquidity sharing between some Southern European countries etc.
GAV: Tell us one change that you want to see in the online poker industry?!
SDW: I would like to see the US open up and get the ball rolling with California. This will happen eventually and this will give a boost to the industry. Politicians should to stop talking BS, and start doing their jobs. Too much talk, too little actions. It does not make sense to me that now in 2017 the fast majority of the US landscape is blocked from online poker. Not only are you depriving the US citizens from such a fun game, you are also missing out on extra income you can strike up on a state/federal level. This so called land of the free is not so free after all.
GAV: Do you have any advice you would like to offer to newbies who are looking to venture into this majestic industry!?
SDW: Whatever segment within iGaming you go into, keep the full focus on the visitor. Keep adding value to the chain. It might be a slower and more costly path to success, but once you are there it will last way longer.
GAV: How about iGaming/online casino conferences, do you attend any of them? If so, which one is your favorite and what is your most fun experience?
SDW: I myself only go to those in London and Berlin. I normally skip Amsterdam, Barcelona and the Nordic Conference but then have my Account Managers on the ground. London and Berlin both are special cities. I enjoy coming down every year for some days.
GAV: What do you think the chances are for Eastern Europe to become a potential gaming hotspot in the near future? Where do you think the region must still improve upon?
SDW: It will take time. These things won’t just happen overnight. Not only does the IT infrastructure need to be in place but capital as well. This is still lacking in most of these countries on a scale that it would be interesting to invest. We always set up products in new places where we see potential in the future so that we are ready when needed, but for now keep the marketing spend to a minimum.
GAV: Where would you like to travel in Eastern Europe, any favorite country or region?
SDW: Big fan of Prague. Still has the vibe of a medieval town while excellent place to party and enjoy good food.
GAV: Where you wouldn’t want to travel in Eastern Europe ?
SDW: No place comes to mind.
GAV: How about a favorite celebrity or a mentor, do you have one?
SDW: Tommy Cooper
GAV: Tell us your opinion about the Gambling Affiliate Voice?
SDW: Fine site. I check the site from time to time for industry latest news headlines.
GAV: Thanks for your time Sirp, we really value it.
If you would like to suggest subjects for future affiliate interviews, be sure to send your suggestions to: [email protected] .
The post Affiliate Interviews: Sirp de Wit of PokerListings.com (HighLight Media Group) appeared first on The Gambling Affiliate Voice.
WA.Technology appoints Waldir Marques as Director of Regulatory Affairs
WA.Technology, a leading B2B iGaming solutions provider, is thrilled to announce the appointment of Waldir Marques as its new Director of Regulatory Affairs—this key addition to WA.Technology’s leadership team fortifies the company, particularly in light of recent regulatory changes in Brazil.
Waldir Marques, the former CEO of the government-backed lottery syndicate CAIXA Loterias S.A., brings a wealth of experience and an outstanding track record in iGaming regulation. His high-profile role at Brazil’s CAIXA Loterias S.A., a company renowned for its commitment to ethics, integrity, and transparency, has honed his skills in ensuring strict adherence to regulatory requirements – a crucial asset for WA.Technology’s operations. Waldir’s insights and expertise will be invaluable in bringing credible and knowledgeable advice to clients, opening the door for bigger and better opportunities in a legally compliant way.
“With the latest regulatory developments in Brazil, Waldir’s profound understanding of the legal landscape will be instrumental in guiding our expansion efforts in the country and the wider Latam market,” said Tim Scoffham, CEO of WA.Technology. “His appointment proves our commitment to operating within legal compliance, ensuring our clients receive exceptional service and the peace of mind that comes with rigorous regulatory adherence.”
Waldir’s curriculum vitae is a testament to his breadth of knowledge and experience in the field. His roles as Director-President & CEO at CAIXA Loterias S.A. and Subsecretary of Regulation of Lotteries, Prizes and Sweepstakes at the Ministry of Economy, Brazil, highlight his capabilities in navigating the regulatory environment of the Brazilian market and beyond. His team leadership and governance skills further solidify his fit for this pivotal role.
“I am excited to start this new chapter with WA.Technology and contribute to its growth in the Latam region,” said Waldir Marques. “Ensuring compliance and fostering a trustworthy environment for our clients is my top priority. I look forward to helping to steer the company through the evolving regulatory landscape, particularly in Brazil, in light of the ongoing changes. I’m also looking forward to taking on the challenge of bettering WA.Technology’s advancement in the broader South American market as the company branches out into other markets such as Mexico.”
Waldir Marques will be part of the WA.Technology team at ICE London 2024 and will be available at the WA.Technology stand S4-240. His presence at such a prominent event underscores WA.Technology’s commitment to expanding its reach and expertise in the flourishing Latam market.
This appointment marks a significant stride for WA.Technology in fortifying its position in Latam. WA.Technology is dedicated to upholding the highest standards of regulatory compliance and client service, and the addition of Waldir Marques to its leadership team signifies its commitment to excellence, integrity, and growth in the region.
WA.Technology Expands in Latin America with Latam Entertainment Partnership
WA.Technology, a key player in the Latin American iGaming market, is proud to announce a strategic partnership with Latam Entertainment, a distinguished Consulting and Advisory company for the Gaming Industry.
This collaboration further expands WA.Technology’s leadership in Latam’s iGaming sector, particularly in its planned entry into the Mexican market, solidifying its strong position in Latam.
The partnership highlights WA.Technology’s commitment to the region and will unlock significant projects with major brands, such as current established clients PixBet, F12, Headsbet, Toisbet, FazOBetAí, and PixBet.tv.
Axel Antillon, Director Comercial of Latam Entertainment, shared his views on the partnership: “The entire team at Latam Entertainment is very excited about this partnership. We see this new alliance as an outstanding collaboration due to the enormous potential of taking the WA.Technology products and brands to new levels within Mexico and other Latam markets. Our mission is to guide businesses to success with a comprehensive portfolio of services. Latam Entertainment is a crucial ally in navigating the landscape of diverse Latin American markets.”
The collaboration between WA.Technology and Latam Entertainment is founded on shared values of creative development, a commitment to quality, and a deep understanding of the iGaming landscape in Latam.
This partnership will leverage Latam Entertainment’s extensive knowledge and WA.Technology’s cutting-edge WA.Platform solutions, bespoke products, and expert-managed services, unified for producing the ultimate tailor-made Latin American iGaming experience, reinforced with localised support and expertise.
“Our collaboration with Latam Entertainment will significantly strengthen WA.Technology’s healthy position in Latin America. This robust partnership will pave the way for an enhanced provision that will not only provide market-driven localised solutions that support increased revenue for operators but also elevate capabilities for first-rate player engagement and experiences. We’re excited to combine both teams’ expertise to augment the iGaming experience in this fast-growing emerging market,” commented Tim Scoffham, CEO of WA.Technology.
Golden Matrix Reports Fiscal 2023 Financial Results With Record Revenues of $44.2 Million
Golden Matrix Group Inc. (NASDAQ:GMGI)(the “Company”, “Golden Matrix” or “GMGI”), a developer, licensor and global operator of online gaming and eCommerce platforms, systems and gaming content, today reported financial results for its fiscal year ended October 31, 2023, including:
- Full-year record revenues of $44.2 million, an increase of 23% on revenues of $36 million in the comparable 12-month period ended October 31, 2022; includes record revenues of $11.8 million in the fourth fiscal quarter of 2023.
- Net loss of $1.17 million with Adjusted EBITDA of $2.4 million* in fiscal 2023.
- Cash and cash equivalents of $17.1 million and total assets of $35.6 million as of October 31, 2023.
- Current liabilities of $4.48 million and no long-term liabilities as of October 31, 2023.
- GMGI shareholders’ equity increased to $31.1 million as of 2023.
- Current gaming operators and registered user numbers of 785 and 8.2 million, respectively, in business-to-business (B2B) traditional business.
- Business-to-consumer (B2C) segments – RKingsCompetitions Ltd. (RKings) and Mexplay – now have over 325,000 and 61,000 registered users, respectively.
- Management expects the acquisition of the MeridianBet Group to close during the first calendar quarter of 2024.
Revenue contributions in fiscal 2023 from GMGI’s B2B and B2C segments were $15.63 million and $28.54 million, respectively.
The net loss in fiscal 2023 was due primarily to general and administrative non-cash expenses of $2.45 million for stock-based compensation, an increase in income tax expenses of $264,257, an increase in Mexplay operation costs of $497,278, an increase in consulting fees of $296,771, and a decrease in foreign exchange gain of $269,196.
“Year after year, we continue to achieve significant improvements in revenue,” said Golden Matrix CEO Brian Goodman, who continued, “this solid momentum has delivered four consecutive years of revenue growth and shareholders’ equity increases. GMGI’s success in the past financial year was driven by our diversified portfolio, spanning B2B and B2C, in some of the fast-growing online gaming markets around the world.”
“Additionally, we further strengthened our Mexplay B2C online casino operation in Mexico,” said Mr. Goodman.
“We believe that the results delivered over the last financial year demonstrate the ongoing resilience, competitiveness and diversification of our portfolio, IP and the sound fundamentals in the markets in which we operate,” stated Mr. Goodman.
“Increased costs incurred and investments made in our B2B and B2C platforms this past year have been critical to keeping us competitive and accelerating strong revenue growth. Our state-of-the-art gaming systems and superior gaming content continue to evolve to engage and increase our growing numbers of millions of participants,” said Mr. Goodman.
Mr. Goodman said the acquisition of the MeridianBet Group “is expected to significantly advance GMGI’s global footprint, and significantly increase revenues and profitability. There will be numerous B2B and B2C product offerings in multiple regions worldwide, and we believe that the combined company will be in a favorable position to participate in the online gambling markets in both the U.S. and Canada.”
Selective amounts stated above are rounded to the nearest $100,000, please see the Company’s Annual Report on Form 10-K for exact numbers.
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