In this Affiliate Interview you get to meet the guys from CasinoDaddy (AboutSlots.com/DinCasinoBonus.se) You might already know them from this video…
GAV: First of all thank you for the opportunity guys! Could you share with us your profile so our readers can get a better idea of who you are?
Name: CasinoDaddy (Mathias, Anton, and Erik Joelsson)
Age: 29, 27 and 23
Living in: Kristianstad
Favorite Food: Pizza!
Must Read Book: Book of Ra Deluxe
Profession/Job title: We are full-time casino streamers and affiliates, but we also have our own IT company helping Swedish companies build and manage websites.
GAV: Guys, tell us and our readers as well a little bit about yourselves. How did your careers start in the industry? What was the key idea of developing these two great online gambling sites: About Slots and Din Casino Bonus ?
Like many people in the industry, we started out as players. We loved the games, but as we grew older the industry behind them really began to interest us. Our number one goal has always been to enable people to play the games they love reliably, securely, and affordably. As affiliates, we are now able to make that happen.
GAV: Since there are thousands and thousands of websites in this niche out there, where do you think your websites stands now?
Our websites are currently in a pretty good position, and it’s almost exclusively down to the quality of our content. Our Twitch and YouTube channels have helped them attract a lot of traffic, which gives us a major edge over competitors in our region.
GAV: How do you see the Scandinavian online gambling market/industry at this moment?
The Scandinavian online gambling market is in a bit of a strange place at the moment. While we’ve seen player numbers increasing, there is still a huge amount of uncertainty in the market. Possible changes in legislation (specifically relating to the taxation of winnings) have cast a shadow over what could otherwise be considered to be a very strong market environment.
GAV: In your opinion what are the strong points of AboutSlots.com, DinCasinoBonus.se and what makes them stand out from the other Scandinavian niche websites/directories?
We put a lot of effort into managing and constantly improving both sites, but without a doubt their greatest strength is that they are supported by our increasingly popular Twitch and YouTube channels. Both channels attract a lot of viewers, and from there they’re exposed to both sites which helps the sites generate a lot of organic traffic.
GAV: How did you start and most of all what bumps did you have to overcome at the beginning?
At the start, the big bump that every affiliate needs to get over is finding their niche and setting themselves apart from the competition. When we started out we were new to the world of streaming and affiliate work, we didn’t have the same charisma on camera that we do today. But, as our audience grew, so did our confidence.
As we warmed to streaming we discovered that our personalities could be our niche. People liked watching us, and we liked talking to them. We formed friendships with our viewers, and there is now a massive amount of trust and loyalty between us and them. They use our sites simply because they are ours, and we do everything we can to reward them for their loyalty.
GAV: Congrats on your win on SlotsMillion’s Immortal Romance, where you cashed in a stunning €10K! Tel us all about that day…
The day started out much like any other really. We were streaming in the afternoon and talking with our viewers, and we had already been pretty lucky with some big hits that day. Anton was playing at the time, and when he hit the bonus in immortal at first he didn’t really expect anything out of the ordinary to happen.
It was quite funny because the huge hit came on the second-to-last spin of the bonus, and before that it had been well below average. As the spin came down Anton was even singing along to the backing song and swapping the words to describe how bad the bonus was going. When he saw the wilds and premiums line up, he stopped singing pretty quickly.
We heard him shout, and we came running over to see what he had hit. We all knew it was huge immediately, but the counter was going up slowly. It crept past 2000, up to 4000, and then it really started picking up speed. The higher the number went the more we screamed and shouted. It was an amazing moment for us, and luckily because we were streaming, it was all caught on video.
GAV: Do you still remember when you first gambled online?
I think all three of us remember our first experience playing slots. For Mathias it was almost 12 years ago now, and Anton and Erik both followed his lead once they were 18 too.
GAV: We have analyzed your websites and found some great quality content. Are you writing it by yourself or do you have a team of people writing for you?
We write most of the content ourselves, but as our sites and channels grow larger, we have been getting a bit of help from a couple of freelancers. Between streaming every day, editing videos, and maintaining content on two affiliate sites, we have a lot of work to do these days, but we do it for the same reasons we always have—because we love slots and we love our community.
GAV: How do you manage to keep the content fresh and relevant on your websites, when a lot of fluffy and nonsense appear on the Internet non-stop?
One of the major advantages of having big Twitch and YouTube channels is that you’re constantly engaged with your audience. We talk to them for hours every day, so we know what they do and don’t want to see. I think that fluff and nonsense mostly tend to get created when people don’t really think about what their audience will get from their content. But, because we are so close to the people our sites serve, that’s never an issue for us.
GAV: We are more than sure that you receive messages from Affiliate Managers on a daily basis showcasing their best products. You of course select them by the brands they work with; but what are your thoughts on how a real Affiliate Manager-Affiliate relationship should be built?
Like any other relationship, the relationship between an affiliate and a manager is a two-way street. It’s something mutually beneficial that both parties can gain from if they communicate properly and work to understand each other’s needs.
In our experience, the quality of management can be a huge turn-on or turn-off for working with a particular brand. For example, if one of our players runs into an issue with the casino, it’s nice for us to be able to talk to an affiliate and resolve the issue for them directly. That level of care means a lot to us and our players, so the brands with the most helpful managers tend to be the ones we spend the most time promoting.
GAV: How do you see the future of the online casino/gambling industry? For instance, will it become a truly global phenomenon?
It’s hard to look at the future of online casinos globally, because attitudes to gambling are so radically different across different cultures. In the US for example, online gaming has become very tightly regulated, which has hindered its growth.
Players are ready to play, and we’re seeing player numbers grow every day. The scene is definitely set for a massive boom in the popularity of online gambling, but as we all know, there are more forces at play than just players, affiliates, and the casinos themselves.
GAV: What about the Scandinavian market’s future?
Our answer to the previous question is somewhat shaped by the potential legislative changes that we’re facing in our home nation of Sweden. Online gambling is very popular here, and the market is growing nicely, but there is a lot of discussion regarding whether winnings should be taxed, and people are beginning to worry about it. If anything like that does come into action it will present some major challenges for us, and all affiliates and casinos serving the region.
GAV: Tell us one change that you want to see in the casino affiliate ecosystem?!
Just more frequent communication between affiliates and managers. All too often we only seem to talk when need something from each other, but as we’ve seen from some of our own amazing relationships, the real key to success is open, frequent, and mutually beneficial conversations.
GAV: Do you have any advise you would like to offer to newbies who are looking to venture into this great industry!?
Your first days will be some of your most important as an affiliate. Spend time thinking about what you can offer players that nobody else can. Identify your niche and make it your own.
GAV: Did you attend the first edition of NAC (Nordic Affiliate Conference), if yes tell us all about it?!
We did, and it was a great experience. The conference was in a very nice and convenient location, but unfortunately the attacks in Stockholm cast a bit of a grim shadow over the weekend for us.
We’re all really looking forward to the next one, and we certainly hope that it takes place in more favorable conditions so that we can give it our full attention and enjoy meeting with everyone to the fullest.
GAV: Do you attend any iGaming/online casino conferences? If so, which one is your favorite and what is your most fun experience?
We’ve visited Malta for multiple conferences now, and we really love it there. It’s a great place, and it truly feels like the home of our industry. We get to meet with so many great people there, we can’t wait to go back.
GAV: What do you think the chances are for Eastern Europe to become a potential gaming hotspot in the future? Where do you think the region must improve upon?
The demand is certainly there for it to become a huge gaming hotspot, but I think to make it happen we need to see more local investment from major international gaming brands. The region needs as many globally-proven casino brands serving it as possible, all with dedicated local support and affiliate resources—then its true potential can shine.
GAV: Where would you like to travel in Eastern Europe?
That’s a difficult question. It’s such an interesting and diverse region. Many cities have fantastic architecture, while others have amazing night life and are great for partying. I think ideally we’d love to take some time and explore all that the region has to offer.
GAV: Where you wouldn’t want to travel in Eastern Europe?
We’d never rule anywhere out. I know some countries are less popular than others, but that just means there is greater opportunity for adventure!
GAV: How about a favorite celebrity, do you have one one?
We don’t really follow celebrity culture much. The closest thing we have to a favorite celebrity is world-famous explorer Rich Wilde (Although we only really like him when he’s sitting in a nice neat line next to his friends! ).
GAV: What is your opinion about the Gambling Affiliate Voice?
It’s a great source of information, and it’s been really valuable to us. The name itself says something very important, that gambling affiliates do indeed need a voice. It’s great that someone is providing it .
GAV: Thanks for your time guys, and keep up the good work!
The post Affiliate Interviews: CasinoDaddy (Mathias, Anton, and Erik Joelsson) appeared first on The Gambling Affiliate Voice.
WA.Technology appoints Waldir Marques as Director of Regulatory Affairs
WA.Technology, a leading B2B iGaming solutions provider, is thrilled to announce the appointment of Waldir Marques as its new Director of Regulatory Affairs—this key addition to WA.Technology’s leadership team fortifies the company, particularly in light of recent regulatory changes in Brazil.
Waldir Marques, the former CEO of the government-backed lottery syndicate CAIXA Loterias S.A., brings a wealth of experience and an outstanding track record in iGaming regulation. His high-profile role at Brazil’s CAIXA Loterias S.A., a company renowned for its commitment to ethics, integrity, and transparency, has honed his skills in ensuring strict adherence to regulatory requirements – a crucial asset for WA.Technology’s operations. Waldir’s insights and expertise will be invaluable in bringing credible and knowledgeable advice to clients, opening the door for bigger and better opportunities in a legally compliant way.
“With the latest regulatory developments in Brazil, Waldir’s profound understanding of the legal landscape will be instrumental in guiding our expansion efforts in the country and the wider Latam market,” said Tim Scoffham, CEO of WA.Technology. “His appointment proves our commitment to operating within legal compliance, ensuring our clients receive exceptional service and the peace of mind that comes with rigorous regulatory adherence.”
Waldir’s curriculum vitae is a testament to his breadth of knowledge and experience in the field. His roles as Director-President & CEO at CAIXA Loterias S.A. and Subsecretary of Regulation of Lotteries, Prizes and Sweepstakes at the Ministry of Economy, Brazil, highlight his capabilities in navigating the regulatory environment of the Brazilian market and beyond. His team leadership and governance skills further solidify his fit for this pivotal role.
“I am excited to start this new chapter with WA.Technology and contribute to its growth in the Latam region,” said Waldir Marques. “Ensuring compliance and fostering a trustworthy environment for our clients is my top priority. I look forward to helping to steer the company through the evolving regulatory landscape, particularly in Brazil, in light of the ongoing changes. I’m also looking forward to taking on the challenge of bettering WA.Technology’s advancement in the broader South American market as the company branches out into other markets such as Mexico.”
Waldir Marques will be part of the WA.Technology team at ICE London 2024 and will be available at the WA.Technology stand S4-240. His presence at such a prominent event underscores WA.Technology’s commitment to expanding its reach and expertise in the flourishing Latam market.
This appointment marks a significant stride for WA.Technology in fortifying its position in Latam. WA.Technology is dedicated to upholding the highest standards of regulatory compliance and client service, and the addition of Waldir Marques to its leadership team signifies its commitment to excellence, integrity, and growth in the region.
WA.Technology Expands in Latin America with Latam Entertainment Partnership
WA.Technology, a key player in the Latin American iGaming market, is proud to announce a strategic partnership with Latam Entertainment, a distinguished Consulting and Advisory company for the Gaming Industry.
This collaboration further expands WA.Technology’s leadership in Latam’s iGaming sector, particularly in its planned entry into the Mexican market, solidifying its strong position in Latam.
The partnership highlights WA.Technology’s commitment to the region and will unlock significant projects with major brands, such as current established clients PixBet, F12, Headsbet, Toisbet, FazOBetAí, and PixBet.tv.
Axel Antillon, Director Comercial of Latam Entertainment, shared his views on the partnership: “The entire team at Latam Entertainment is very excited about this partnership. We see this new alliance as an outstanding collaboration due to the enormous potential of taking the WA.Technology products and brands to new levels within Mexico and other Latam markets. Our mission is to guide businesses to success with a comprehensive portfolio of services. Latam Entertainment is a crucial ally in navigating the landscape of diverse Latin American markets.”
The collaboration between WA.Technology and Latam Entertainment is founded on shared values of creative development, a commitment to quality, and a deep understanding of the iGaming landscape in Latam.
This partnership will leverage Latam Entertainment’s extensive knowledge and WA.Technology’s cutting-edge WA.Platform solutions, bespoke products, and expert-managed services, unified for producing the ultimate tailor-made Latin American iGaming experience, reinforced with localised support and expertise.
“Our collaboration with Latam Entertainment will significantly strengthen WA.Technology’s healthy position in Latin America. This robust partnership will pave the way for an enhanced provision that will not only provide market-driven localised solutions that support increased revenue for operators but also elevate capabilities for first-rate player engagement and experiences. We’re excited to combine both teams’ expertise to augment the iGaming experience in this fast-growing emerging market,” commented Tim Scoffham, CEO of WA.Technology.
Golden Matrix Reports Fiscal 2023 Financial Results With Record Revenues of $44.2 Million
Golden Matrix Group Inc. (NASDAQ:GMGI)(the “Company”, “Golden Matrix” or “GMGI”), a developer, licensor and global operator of online gaming and eCommerce platforms, systems and gaming content, today reported financial results for its fiscal year ended October 31, 2023, including:
- Full-year record revenues of $44.2 million, an increase of 23% on revenues of $36 million in the comparable 12-month period ended October 31, 2022; includes record revenues of $11.8 million in the fourth fiscal quarter of 2023.
- Net loss of $1.17 million with Adjusted EBITDA of $2.4 million* in fiscal 2023.
- Cash and cash equivalents of $17.1 million and total assets of $35.6 million as of October 31, 2023.
- Current liabilities of $4.48 million and no long-term liabilities as of October 31, 2023.
- GMGI shareholders’ equity increased to $31.1 million as of 2023.
- Current gaming operators and registered user numbers of 785 and 8.2 million, respectively, in business-to-business (B2B) traditional business.
- Business-to-consumer (B2C) segments – RKingsCompetitions Ltd. (RKings) and Mexplay – now have over 325,000 and 61,000 registered users, respectively.
- Management expects the acquisition of the MeridianBet Group to close during the first calendar quarter of 2024.
Revenue contributions in fiscal 2023 from GMGI’s B2B and B2C segments were $15.63 million and $28.54 million, respectively.
The net loss in fiscal 2023 was due primarily to general and administrative non-cash expenses of $2.45 million for stock-based compensation, an increase in income tax expenses of $264,257, an increase in Mexplay operation costs of $497,278, an increase in consulting fees of $296,771, and a decrease in foreign exchange gain of $269,196.
“Year after year, we continue to achieve significant improvements in revenue,” said Golden Matrix CEO Brian Goodman, who continued, “this solid momentum has delivered four consecutive years of revenue growth and shareholders’ equity increases. GMGI’s success in the past financial year was driven by our diversified portfolio, spanning B2B and B2C, in some of the fast-growing online gaming markets around the world.”
“Additionally, we further strengthened our Mexplay B2C online casino operation in Mexico,” said Mr. Goodman.
“We believe that the results delivered over the last financial year demonstrate the ongoing resilience, competitiveness and diversification of our portfolio, IP and the sound fundamentals in the markets in which we operate,” stated Mr. Goodman.
“Increased costs incurred and investments made in our B2B and B2C platforms this past year have been critical to keeping us competitive and accelerating strong revenue growth. Our state-of-the-art gaming systems and superior gaming content continue to evolve to engage and increase our growing numbers of millions of participants,” said Mr. Goodman.
Mr. Goodman said the acquisition of the MeridianBet Group “is expected to significantly advance GMGI’s global footprint, and significantly increase revenues and profitability. There will be numerous B2B and B2C product offerings in multiple regions worldwide, and we believe that the combined company will be in a favorable position to participate in the online gambling markets in both the U.S. and Canada.”
Selective amounts stated above are rounded to the nearest $100,000, please see the Company’s Annual Report on Form 10-K for exact numbers.
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